Brandwave

Fruit brands in New Zealand:Which brands are most popular in search?

In August 2026, Zespri was the most searched among fruit brands in New Zealand, with an estimated 6.7K branded searches and 78.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Zespri78.8%
  2. Pink Lady7.1%
  3. Envy5.6%
  4. Jazz4.6%
  5. Rockit3.9%

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Share of SearchLeaderboard

Compare the kiwifruit and apple brands New Zealanders and export markets know. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among fruit brands in New Zealand, by month

Share of Search by month for Zespri, Pink Lady, Envy, Jazz, Rockit. The figures are in the table below the chart.

View monthly share of search table
MonthZespriPink LadyEnvyJazzRockit
Oct 202583.7%4.6%2.5%2.4%6.8%
Nov 202581%5.9%2.5%3.3%7.3%
Dec 202579%4.5%2.9%3.5%10.1%
Jan 202675%8.1%1.9%4.5%10.4%
Feb 202681.2%3.6%2.8%2.9%9.6%
Mar 202687.9%3.2%2.1%2.1%4.8%
Apr 202686.4%3.2%4.7%2.5%3.1%
May 202680.1%7.7%3.7%3%5.6%
Jun 202676%11.8%3.9%3.8%4.6%
Jul 202669.8%14.2%6.9%4.5%4.6%
Aug 202678.8%7.1%5.6%4.6%3.9%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Zespri

    78.8%

    held 1st · 6.7K estimated branded searches · +34.8% vs prior month · +9 points

  2. 2.Pink Lady

    7.1%

    held 2nd · 600 estimated branded searches · -40.6% vs prior month · -7.1 points

  3. 3.Envy

    5.6%

    held 3rd · 480 estimated branded searches · -2% vs prior month · -1.2 points

  4. 4.Jazz

    4.6%

    moved from 5th to 4th · 390 estimated branded searches · +21.9% vs prior month · +0.1 points

  5. 5.Rockit

    3.9%

    moved from 4th to 5th · 330 estimated branded searches · 0% vs prior month · -0.8 points

Compare search popularity between leading brands

Which brand is most popular in search among fruit brands in New Zealand?

In August 2026, Zespri was the most searched among fruit brands in New Zealand, with an estimated 6.7K branded searches and 78.8% estimated Share of Search within this set. Pink Lady is in 2nd place, 71.8 percentage points behind at 7.1% Share of Search.

New Zealand fruit brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Zespri83.7% → 78.8%87.9%Mar 202669.8%Jul 20261st
Pink Lady4.6% → 7.1%14.2%Jul 20263.2%Mar 20263rd → 2nd
Envy2.5% → 5.6%6.9%Jul 20261.9%Jan 20264th → 3rd
Jazz2.4% → 4.6%4.6%Aug 20262.1%Mar 20265th → 4th
Rockit6.8% → 3.9%10.4%Jan 20263.1%Apr 20262nd → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Zespri’s estimated Share of Search among fruit brands in New Zealand decreased from 83.7% to 78.8%.
  • Across the 11 months ending August 2026, Pink Lady’s estimated Share of Search among fruit brands in New Zealand increased from 4.6% to 7.1%.
  • Across the 11 months ending August 2026, Envy’s estimated Share of Search among fruit brands in New Zealand increased from 2.5% to 5.6%.
  • Across the 11 months ending August 2026, Jazz’s estimated Share of Search among fruit brands in New Zealand increased from 2.4% to 4.6%.
  • Across the 11 months ending August 2026, Rockit’s estimated Share of Search among fruit brands in New Zealand decreased from 6.8% to 3.9%.
  • Across the 11 months ending August 2026, Zespri’s estimated Share of Search among fruit brands in New Zealand peaked at 87.9% in March 2026 and was lowest at 69.8% in July 2026.
  • Across the 11 months ending August 2026, Pink Lady’s estimated Share of Search among fruit brands in New Zealand peaked at 14.2% in July 2026 and was lowest at 3.2% in March 2026.
  • Across the 11 months ending August 2026, Envy’s estimated Share of Search among fruit brands in New Zealand peaked at 6.9% in July 2026 and was lowest at 1.9% in January 2026.
  • Across the 11 months ending August 2026, Jazz’s estimated Share of Search among fruit brands in New Zealand peaked at 4.6% in August 2026 and was lowest at 2.1% in March 2026.
  • Across the 11 months ending August 2026, Rockit’s estimated Share of Search among fruit brands in New Zealand peaked at 10.4% in January 2026 and was lowest at 3.1% in April 2026.
  • Across the 11 months ending August 2026, Pink Lady rose from 3rd to 2nd among fruit brands in New Zealand.
  • Across the 11 months ending August 2026, Envy rose from 4th to 3rd among fruit brands in New Zealand.
  • Across the 11 months ending August 2026, Jazz rose from 5th to 4th among fruit brands in New Zealand.
  • Across the 11 months ending August 2026, Rockit fell from 2nd to 5th among fruit brands in New Zealand.

How did search popularity change for New Zealand fruit brands in August 2026?

  1. In August 2026, Zespri gained estimated Share of Search among fruit brands in New Zealand, from 69.8% to 78.8%.

  2. In August 2026, Pink Lady lost estimated Share of Search among fruit brands in New Zealand, from 14.2% to 7.1%.

  3. In August 2026, Envy lost estimated Share of Search among fruit brands in New Zealand, from 6.9% to 5.6%.

  4. In August 2026, Rockit lost estimated Share of Search among fruit brands in New Zealand, from 4.6% to 3.9%.

  5. Jazz’s estimated Share of Search among fruit brands in New Zealand has gained ground for 3 months in a row, from 3% to 4.6% in August 2026.

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