Pink Lady vs Zespri:Which is more popular by branded search in New Zealand?
In August 2026, Zespri had more branded searches than Pink Lady among fruit brands in New Zealand. Zespri was estimated to have 6.7K branded searches compared to Pink Lady’s 600, and held a 78.8% Share of Search versus Pink Lady’s 7.1%.
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Which is more popular in search, Pink Lady or Zespri?
Compare the kiwifruit and apple brands New Zealanders and export markets know. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zespri, Pink Lady. The figures are in the table below the chart.
View monthly share of search table
| Month | Zespri | Pink Lady | Envy | Jazz | Rockit |
|---|---|---|---|---|---|
| Oct 2025 | 83.7% | 4.6% | 2.5% | 2.4% | 6.8% |
| Nov 2025 | 81% | 5.9% | 2.5% | 3.3% | 7.3% |
| Dec 2025 | 79% | 4.5% | 2.9% | 3.5% | 10.1% |
| Jan 2026 | 75% | 8.1% | 1.9% | 4.5% | 10.4% |
| Feb 2026 | 81.2% | 3.6% | 2.8% | 2.9% | 9.6% |
| Mar 2026 | 87.9% | 3.2% | 2.1% | 2.1% | 4.8% |
| Apr 2026 | 86.4% | 3.2% | 4.7% | 2.5% | 3.1% |
| May 2026 | 80.1% | 7.7% | 3.7% | 3% | 5.6% |
| Jun 2026 | 76% | 11.8% | 3.9% | 3.8% | 4.6% |
| Jul 2026 | 69.8% | 14.2% | 6.9% | 4.5% | 4.6% |
| Aug 2026 | 78.8% | 7.1% | 5.6% | 4.6% | 3.9% |
| Sep 2026 | — | — | — | — | — |
How has the Pink Lady and Zespri comparison changed over the last 12 months?
3 findings
- Zespri was ahead of Pink Lady in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pink Lady’s estimated Share of Search among fruit brands in New Zealand moved from 4.6% to 7.1%, and its estimated monthly branded searches moved from 490 to 600.
- Across the 11 months ending August 2026, Zespri’s estimated Share of Search among fruit brands in New Zealand moved from 83.7% to 78.8%, and its estimated monthly branded searches moved from 8.9K to 6.7K.
How did search popularity change for New Zealand fruit brands in August 2026?
2 changes
In August 2026, Zespri gained estimated Share of Search among fruit brands in New Zealand, from 69.8% to 78.8%.
In August 2026, Pink Lady lost estimated Share of Search among fruit brands in New Zealand, from 14.2% to 7.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Pink Lady’s and Zespri’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.