Brandwave

How popular isZespri in search?

In August 2026, there were an estimated 6.7K branded searches for Zespri in New Zealand which is down 24.8% over the last 11 months. Zespri holds 78.8% estimated Share of Search among New Zealand fruit brands and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Zespri78.8%
  2. Pink Lady7.1%
  3. Envy5.6%
  4. Jazz4.6%
  5. Rockit3.9%
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Which fruit brands compete with Zespri?

Zespri against fruit brands in New Zealand, by month

Share of Search by month for Zespri, Pink Lady, Envy, Jazz, Rockit. The figures are in the table below the chart.

View monthly share of search table
MonthZespriPink LadyEnvyJazzRockit
Oct 202583.7%4.6%2.5%2.4%6.8%
Nov 202581%5.9%2.5%3.3%7.3%
Dec 202579%4.5%2.9%3.5%10.1%
Jan 202675%8.1%1.9%4.5%10.4%
Feb 202681.2%3.6%2.8%2.9%9.6%
Mar 202687.9%3.2%2.1%2.1%4.8%
Apr 202686.4%3.2%4.7%2.5%3.1%
May 202680.1%7.7%3.7%3%5.6%
Jun 202676%11.8%3.9%3.8%4.6%
Jul 202669.8%14.2%6.9%4.5%4.6%
Aug 202678.8%7.1%5.6%4.6%3.9%
Sep 2026—————

  1. 1.Zespri

    78.8%

    held 1st · 6.7K estimated branded searches · +34.8% vs prior month · +9 points

  2. 2.Pink Lady

    7.1%

    held 2nd · 600 estimated branded searches · -40.6% vs prior month · -7.1 points

  3. 3.Envy

    5.6%

    held 3rd · 480 estimated branded searches · -2% vs prior month · -1.2 points

  4. 4.Jazz

    4.6%

    moved from 5th to 4th · 390 estimated branded searches · +21.9% vs prior month · +0.1 points

  5. 5.Rockit

    3.9%

    moved from 4th to 5th · 330 estimated branded searches · 0% vs prior month · -0.8 points

Compare search popularity between Zespri and its closest rivals

How has branded search demand for Zespri changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Zespri in New Zealand fell from 8.9K to 6.7K.
  • Across the 11 months ending August 2026, Zespri’s estimated Share of Search among fruit brands in New Zealand decreased from 83.7% to 78.8%.
  • Across the 11 months ending August 2026, Zespri’s estimated Share of Search among fruit brands in New Zealand peaked at 87.9% in March 2026 and was lowest at 69.8% in July 2026.

How did search popularity change for New Zealand fruit brands in August 2026?

  1. In August 2026, Zespri gained estimated Share of Search among fruit brands in New Zealand, from 69.8% to 78.8%.

  2. In August 2026, Pink Lady lost estimated Share of Search among fruit brands in New Zealand, from 14.2% to 7.1%.

  3. In August 2026, Envy lost estimated Share of Search among fruit brands in New Zealand, from 6.9% to 5.6%.

  4. In August 2026, Rockit lost estimated Share of Search among fruit brands in New Zealand, from 4.6% to 3.9%.

  5. Jazz’s estimated Share of Search among fruit brands in New Zealand has gained ground for 3 months in a row, from 3% to 4.6% in August 2026.

How is Zespri measured?

Brandwave collects information about searches that people make online using Zespri’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • bruce cameron zespri
  • canopy zespri
  • kiwifruit zespri
  • zespri
  • zespri com
  • zespri fruit
  • zespri kiwi
  • zespri kiwi sungold
  • zespri near me
  • zespri nz

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How the Brand Demand Index is measured

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