Brandwave

How popular isRockit in search?

In August 2026, there were an estimated 330 branded searches for Rockit in New Zealand which is down 54.2% over the last 11 months. Rockit holds 3.9% estimated Share of Search among New Zealand fruit brands and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Zespri78.8%
  2. Pink Lady7.1%
  3. Envy5.6%
  4. Jazz4.6%
  5. Rockit3.9%
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Which fruit brands compete with Rockit?

Rockit against fruit brands in New Zealand, by month

Share of Search by month for Zespri, Pink Lady, Envy, Jazz, Rockit. The figures are in the table below the chart.

View monthly share of search table
MonthZespriPink LadyEnvyJazzRockit
Oct 202583.7%4.6%2.5%2.4%6.8%
Nov 202581%5.9%2.5%3.3%7.3%
Dec 202579%4.5%2.9%3.5%10.1%
Jan 202675%8.1%1.9%4.5%10.4%
Feb 202681.2%3.6%2.8%2.9%9.6%
Mar 202687.9%3.2%2.1%2.1%4.8%
Apr 202686.4%3.2%4.7%2.5%3.1%
May 202680.1%7.7%3.7%3%5.6%
Jun 202676%11.8%3.9%3.8%4.6%
Jul 202669.8%14.2%6.9%4.5%4.6%
Aug 202678.8%7.1%5.6%4.6%3.9%
Sep 2026—————

  1. 1.Zespri

    78.8%

    held 1st · 6.7K estimated branded searches · +34.8% vs prior month · +9 points

  2. 2.Pink Lady

    7.1%

    held 2nd · 600 estimated branded searches · -40.6% vs prior month · -7.1 points

  3. 3.Envy

    5.6%

    held 3rd · 480 estimated branded searches · -2% vs prior month · -1.2 points

  4. 4.Jazz

    4.6%

    moved from 5th to 4th · 390 estimated branded searches · +21.9% vs prior month · +0.1 points

  5. 5.Rockit

    3.9%

    moved from 4th to 5th · 330 estimated branded searches · 0% vs prior month · -0.8 points

Compare search popularity between Rockit and its closest rivals

How has branded search demand for Rockit changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rockit in New Zealand fell from 720 to 330.
  • Across the 11 months ending August 2026, Rockit’s estimated Share of Search among fruit brands in New Zealand decreased from 6.8% to 3.9%.
  • Across the 11 months ending August 2026, Rockit’s estimated Share of Search among fruit brands in New Zealand peaked at 10.4% in January 2026 and was lowest at 3.1% in April 2026.
  • Across the 11 months ending August 2026, Rockit fell from 2nd to 5th among fruit brands in New Zealand.

How did search popularity change for New Zealand fruit brands in August 2026?

  1. In August 2026, Zespri gained estimated Share of Search among fruit brands in New Zealand, from 69.8% to 78.8%.

  2. In August 2026, Pink Lady lost estimated Share of Search among fruit brands in New Zealand, from 14.2% to 7.1%.

  3. In August 2026, Envy lost estimated Share of Search among fruit brands in New Zealand, from 6.9% to 5.6%.

  4. In August 2026, Rockit lost estimated Share of Search among fruit brands in New Zealand, from 4.6% to 3.9%.

  5. Jazz’s estimated Share of Search among fruit brands in New Zealand has gained ground for 3 months in a row, from 3% to 4.6% in August 2026.

How is Rockit measured?

Brandwave collects information about searches that people make online using Rockit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • rockit apple
  • rockit fruit

Do you work for Rockit? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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