Jazz vs Pink Lady:Which is more popular by branded search in New Zealand?
In August 2026, Pink Lady had more branded searches than Jazz among fruit brands in New Zealand. Pink Lady was estimated to have 600 branded searches compared to Jazz’s 390, and held a 7.1% Share of Search versus Jazz’s 4.6%.
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Which is more popular in search, Jazz or Pink Lady?
Compare the kiwifruit and apple brands New Zealanders and export markets know. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pink Lady, Jazz. The figures are in the table below the chart.
View monthly share of search table
| Month | Zespri | Pink Lady | Envy | Jazz | Rockit |
|---|---|---|---|---|---|
| Oct 2025 | 83.7% | 4.6% | 2.5% | 2.4% | 6.8% |
| Nov 2025 | 81% | 5.9% | 2.5% | 3.3% | 7.3% |
| Dec 2025 | 79% | 4.5% | 2.9% | 3.5% | 10.1% |
| Jan 2026 | 75% | 8.1% | 1.9% | 4.5% | 10.4% |
| Feb 2026 | 81.2% | 3.6% | 2.8% | 2.9% | 9.6% |
| Mar 2026 | 87.9% | 3.2% | 2.1% | 2.1% | 4.8% |
| Apr 2026 | 86.4% | 3.2% | 4.7% | 2.5% | 3.1% |
| May 2026 | 80.1% | 7.7% | 3.7% | 3% | 5.6% |
| Jun 2026 | 76% | 11.8% | 3.9% | 3.8% | 4.6% |
| Jul 2026 | 69.8% | 14.2% | 6.9% | 4.5% | 4.6% |
| Aug 2026 | 78.8% | 7.1% | 5.6% | 4.6% | 3.9% |
| Sep 2026 | — | — | — | — | — |
How has the Jazz and Pink Lady comparison changed over the last 12 months?
3 findings
- Pink Lady was ahead of Jazz in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jazz’s estimated Share of Search among fruit brands in New Zealand moved from 2.4% to 4.6%, and its estimated monthly branded searches moved from 260 to 390.
- Across the 11 months ending August 2026, Pink Lady’s estimated Share of Search among fruit brands in New Zealand moved from 4.6% to 7.1%, and its estimated monthly branded searches moved from 490 to 600.
How did search popularity change for New Zealand fruit brands in August 2026?
2 changes
In August 2026, Pink Lady lost estimated Share of Search among fruit brands in New Zealand, from 14.2% to 7.1%.
Jazz’s estimated Share of Search among fruit brands in New Zealand has gained ground for 3 months in a row, from 3% to 4.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Jazz’s and Pink Lady’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.