Envy vs Jazz:Which is more popular by branded search in New Zealand?
In August 2026, Envy had more branded searches than Jazz among fruit brands in New Zealand. Envy was estimated to have 480 branded searches compared to Jazz’s 390, and held a 5.6% Share of Search versus Jazz’s 4.6%.
Follow Envy vs Jazz and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Envy or Jazz?
Compare the kiwifruit and apple brands New Zealanders and export markets know. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Envy, Jazz. The figures are in the table below the chart.
View monthly share of search table
| Month | Zespri | Pink Lady | Envy | Jazz | Rockit |
|---|---|---|---|---|---|
| Oct 2025 | 83.7% | 4.6% | 2.5% | 2.4% | 6.8% |
| Nov 2025 | 81% | 5.9% | 2.5% | 3.3% | 7.3% |
| Dec 2025 | 79% | 4.5% | 2.9% | 3.5% | 10.1% |
| Jan 2026 | 75% | 8.1% | 1.9% | 4.5% | 10.4% |
| Feb 2026 | 81.2% | 3.6% | 2.8% | 2.9% | 9.6% |
| Mar 2026 | 87.9% | 3.2% | 2.1% | 2.1% | 4.8% |
| Apr 2026 | 86.4% | 3.2% | 4.7% | 2.5% | 3.1% |
| May 2026 | 80.1% | 7.7% | 3.7% | 3% | 5.6% |
| Jun 2026 | 76% | 11.8% | 3.9% | 3.8% | 4.6% |
| Jul 2026 | 69.8% | 14.2% | 6.9% | 4.5% | 4.6% |
| Aug 2026 | 78.8% | 7.1% | 5.6% | 4.6% | 3.9% |
| Sep 2026 | — | — | — | — | — |
How has the Envy and Jazz comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Jazz took it in November 2025, Envy took it in April 2026.
- Across the 11 months ending August 2026, Envy’s estimated Share of Search among fruit brands in New Zealand moved from 2.5% to 5.6%, and its estimated monthly branded searches moved from 270 to 480.
- Across the 11 months ending August 2026, Jazz’s estimated Share of Search among fruit brands in New Zealand moved from 2.4% to 4.6%, and its estimated monthly branded searches moved from 260 to 390.
How did search popularity change for New Zealand fruit brands in August 2026?
2 changes
In August 2026, Envy lost estimated Share of Search among fruit brands in New Zealand, from 6.9% to 5.6%.
Jazz’s estimated Share of Search among fruit brands in New Zealand has gained ground for 3 months in a row, from 3% to 4.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Envy’s and Jazz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.