Farm machinery dealers in New Zealand:Which brands are most popular in search?
In August 2026, Drummond & Etheridge was the most searched among farm machinery dealers in New Zealand, with an estimated 3.2K branded searches and 49.8% estimated Share of Search within this set.
Drummond & Etheridge49.8%
Power Farming31.5%
Landpower12.9%
Norwood5.8%
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Share of SearchLeaderboard
Compare farm machinery dealer groups serving New Zealand farmers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Drummond & Etheridge, Power Farming, Landpower, Norwood. The figures are in the table below the chart.
View monthly share of search table
| Month | Drummond & Etheridge | Power Farming | Landpower | Norwood |
|---|---|---|---|---|
| Oct 2025 | 53.1% | 28.8% | 11.9% | 6.2% |
| Nov 2025 | 51.4% | 31% | 11.5% | 6.1% |
| Dec 2025 | 51.4% | 33% | 9.2% | 6.4% |
| Jan 2026 | 49.8% | 31.7% | 10.3% | 8.2% |
| Feb 2026 | 46.8% | 35.7% | 10.2% | 7.3% |
| Mar 2026 | 43.3% | 37.8% | 13.3% | 5.5% |
| Apr 2026 | 47% | 35.4% | 12.3% | 5.2% |
| May 2026 | 46.9% | 35.4% | 12.1% | 5.6% |
| Jun 2026 | 50.9% | 32.6% | 11.1% | 5.4% |
| Jul 2026 | 49.3% | 32.8% | 13.1% | 4.7% |
| Aug 2026 | 49.8% | 31.5% | 12.9% | 5.8% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.8% | 3.2K | +23.1% | +0.5 points | |
| 2, held 2nd | 31.5% | 2K | +16.8% | -1.4 points | |
| 3, held 3rd | 12.9% | 830 | +20.3% | -0.2 points | |
| 4, held 4th | 5.8% | 370 | +48% | +1 points |
49.8%
held 1st · 3.2K estimated branded searches · +23.1% vs prior month · +0.5 points
31.5%
held 2nd · 2K estimated branded searches · +16.8% vs prior month · -1.4 points
12.9%
held 3rd · 830 estimated branded searches · +20.3% vs prior month · -0.2 points
4.
Norwood5.8%
held 4th · 370 estimated branded searches · +48% vs prior month · +1 points
Compare search popularity between leading brands
- Drummond & Etheridge vs Power Farming: compare search popularity
- Drummond & Etheridge vs Landpower: compare search popularity
- Drummond & Etheridge vs Norwood: compare search popularity
- Power Farming vs Landpower: compare search popularity
- Power Farming vs Norwood: compare search popularity
- Landpower vs Norwood: compare search popularity
- Compare any of these brands
Which brand is most popular in search among farm machinery dealers in New Zealand?
4 brands
In August 2026, Drummond & Etheridge was the most searched among farm machinery dealers in New Zealand, with an estimated 3.2K branded searches and 49.8% estimated Share of Search within this set. Power Farming is in 2nd place, 18.4 percentage points behind at 31.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Drummond & Etheridge | 53.1% → 49.8% | 53.1%Oct 2025 | 43.3%Mar 2026 | 1st |
| Power Farming | 28.8% → 31.5% | 37.8%Mar 2026 | 28.8%Oct 2025 | 2nd |
| Landpower | 11.9% → 12.9% | 13.3%Mar 2026 | 9.2%Dec 2025 | 3rd |
| Norwood | 6.2% → 5.8% | 8.2%Jan 2026 | 4.7%Jul 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Drummond & Etheridge’s estimated Share of Search among farm machinery dealers in New Zealand decreased from 53.1% to 49.8%.
- Across the 11 months ending August 2026, Power Farming’s estimated Share of Search among farm machinery dealers in New Zealand increased from 28.8% to 31.5%.
- Across the 11 months ending August 2026, Landpower’s estimated Share of Search among farm machinery dealers in New Zealand increased from 11.9% to 12.9%.
- Across the 11 months ending August 2026, Drummond & Etheridge’s estimated Share of Search among farm machinery dealers in New Zealand peaked at 53.1% in October 2025 and was lowest at 43.3% in March 2026.
- Across the 11 months ending August 2026, Power Farming’s estimated Share of Search among farm machinery dealers in New Zealand peaked at 37.8% in March 2026 and was lowest at 28.8% in October 2025.
- Across the 11 months ending August 2026, Landpower’s estimated Share of Search among farm machinery dealers in New Zealand peaked at 13.3% in March 2026 and was lowest at 9.2% in December 2025.
- Across the 11 months ending August 2026, Norwood’s estimated Share of Search among farm machinery dealers in New Zealand peaked at 8.2% in January 2026 and was lowest at 4.7% in July 2026.
- Across the 11 months ending August 2026, Norwood held steady: its estimated Share of Search among farm machinery dealers in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand farm machinery dealers in August 2026?
3 changes
In August 2026, Norwood gained estimated Share of Search among farm machinery dealers in New Zealand, from 4.7% to 5.8%.
In August 2026, Drummond & Etheridge gained estimated Share of Search among farm machinery dealers in New Zealand, from 49.3% to 49.8%.
In August 2026, Power Farming lost estimated Share of Search among farm machinery dealers in New Zealand, from 32.8% to 31.5%.
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