Landpower vs Norwood:Which is more popular by branded search in New Zealand?
In August 2026, Landpower had more branded searches than Norwood among farm machinery dealers in New Zealand. Landpower was estimated to have 830 branded searches compared to Norwood’s 370, and held a 12.9% Share of Search versus Norwood’s 5.8%.
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Which is more popular in search, Landpower or Norwood?
Compare farm machinery dealer groups serving New Zealand farmers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Landpower, Norwood. The figures are in the table below the chart.
View monthly share of search table
| Month | Drummond & Etheridge | Power Farming | Landpower | Norwood |
|---|---|---|---|---|
| Oct 2025 | 53.1% | 28.8% | 11.9% | 6.2% |
| Nov 2025 | 51.4% | 31% | 11.5% | 6.1% |
| Dec 2025 | 51.4% | 33% | 9.2% | 6.4% |
| Jan 2026 | 49.8% | 31.7% | 10.3% | 8.2% |
| Feb 2026 | 46.8% | 35.7% | 10.2% | 7.3% |
| Mar 2026 | 43.3% | 37.8% | 13.3% | 5.5% |
| Apr 2026 | 47% | 35.4% | 12.3% | 5.2% |
| May 2026 | 46.9% | 35.4% | 12.1% | 5.6% |
| Jun 2026 | 50.9% | 32.6% | 11.1% | 5.4% |
| Jul 2026 | 49.3% | 32.8% | 13.1% | 4.7% |
| Aug 2026 | 49.8% | 31.5% | 12.9% | 5.8% |
| Sep 2026 | — | — | — | — |
How has the Landpower and Norwood comparison changed over the last 12 months?
3 findings
- Landpower was ahead of Norwood in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Landpower’s estimated Share of Search among farm machinery dealers in New Zealand moved from 11.9% to 12.9%, and its estimated monthly branded searches moved from 850 to 830.
- Across the 11 months ending August 2026, Norwood’s estimated Share of Search among farm machinery dealers in New Zealand moved from 6.2% to 5.8%, and its estimated monthly branded searches moved from 440 to 370.
How did search popularity change for New Zealand farm machinery dealers in August 2026?
1 change
In August 2026, Norwood gained estimated Share of Search among farm machinery dealers in New Zealand, from 4.7% to 5.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Landpower’s and Norwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.