How popular isLandpower in search?
In August 2026, there were an estimated 830 branded searches for Landpower in New Zealand which held steady over the last 11 months. Landpower holds 12.9% estimated Share of Search among New Zealand farm machinery dealers and is ranked 3rd of 4 competitors for search popularity.
Drummond & Etheridge49.8%
Power Farming31.5%
Landpower12.9%
Norwood5.8%
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Which farm machinery dealers compete with Landpower?
Share of Search by month for Drummond & Etheridge, Power Farming, Landpower, Norwood. The figures are in the table below the chart.
View monthly share of search table
| Month | Drummond & Etheridge | Power Farming | Landpower | Norwood |
|---|---|---|---|---|
| Oct 2025 | 53.1% | 28.8% | 11.9% | 6.2% |
| Nov 2025 | 51.4% | 31% | 11.5% | 6.1% |
| Dec 2025 | 51.4% | 33% | 9.2% | 6.4% |
| Jan 2026 | 49.8% | 31.7% | 10.3% | 8.2% |
| Feb 2026 | 46.8% | 35.7% | 10.2% | 7.3% |
| Mar 2026 | 43.3% | 37.8% | 13.3% | 5.5% |
| Apr 2026 | 47% | 35.4% | 12.3% | 5.2% |
| May 2026 | 46.9% | 35.4% | 12.1% | 5.6% |
| Jun 2026 | 50.9% | 32.6% | 11.1% | 5.4% |
| Jul 2026 | 49.3% | 32.8% | 13.1% | 4.7% |
| Aug 2026 | 49.8% | 31.5% | 12.9% | 5.8% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.8% | 3.2K | +23.1% | +0.5 points | |
| 2, held 2nd | 31.5% | 2K | +16.8% | -1.4 points | |
| 3, held 3rd | 12.9% | 830 | +20.3% | -0.2 points | |
| 4, held 4th | 5.8% | 370 | +48% | +1 points |
49.8%
held 1st · 3.2K estimated branded searches · +23.1% vs prior month · +0.5 points
31.5%
held 2nd · 2K estimated branded searches · +16.8% vs prior month · -1.4 points
12.9%
held 3rd · 830 estimated branded searches · +20.3% vs prior month · -0.2 points
4.
Norwood5.8%
held 4th · 370 estimated branded searches · +48% vs prior month · +1 points
Compare search popularity between Landpower and its closest rivals
How has branded search demand for Landpower changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Landpower in New Zealand held steady, from 850 to 830.
- Across the 11 months ending August 2026, Landpower’s estimated Share of Search among farm machinery dealers in New Zealand increased from 11.9% to 12.9%.
- Across the 11 months ending August 2026, Landpower’s estimated Share of Search among farm machinery dealers in New Zealand peaked at 13.3% in March 2026 and was lowest at 9.2% in December 2025.
How did search popularity change for New Zealand farm machinery dealers in August 2026?
3 changes
In August 2026, Norwood gained estimated Share of Search among farm machinery dealers in New Zealand, from 4.7% to 5.8%.
In August 2026, Drummond & Etheridge gained estimated Share of Search among farm machinery dealers in New Zealand, from 49.3% to 49.8%.
In August 2026, Power Farming lost estimated Share of Search among farm machinery dealers in New Zealand, from 32.8% to 31.5%.
How is Landpower measured?
Brandwave collects information about searches that people make online using Landpower’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- landpower
- landpower co nz
- landpower near me
- landpower nz
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Is Landpower your brand?
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