How popular isNorwood in search?
In August 2026, there were an estimated 370 branded searches for Norwood in New Zealand which is down 15.9% over the last 11 months. Norwood holds 5.8% estimated Share of Search among New Zealand farm machinery dealers and is ranked 4th of 4 competitors for search popularity.
Drummond & Etheridge49.8%
Power Farming31.5%
Landpower12.9%
Norwood5.8%
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Which farm machinery dealers compete with Norwood?
Share of Search by month for Drummond & Etheridge, Power Farming, Landpower, Norwood. The figures are in the table below the chart.
View monthly share of search table
| Month | Drummond & Etheridge | Power Farming | Landpower | Norwood |
|---|---|---|---|---|
| Oct 2025 | 53.1% | 28.8% | 11.9% | 6.2% |
| Nov 2025 | 51.4% | 31% | 11.5% | 6.1% |
| Dec 2025 | 51.4% | 33% | 9.2% | 6.4% |
| Jan 2026 | 49.8% | 31.7% | 10.3% | 8.2% |
| Feb 2026 | 46.8% | 35.7% | 10.2% | 7.3% |
| Mar 2026 | 43.3% | 37.8% | 13.3% | 5.5% |
| Apr 2026 | 47% | 35.4% | 12.3% | 5.2% |
| May 2026 | 46.9% | 35.4% | 12.1% | 5.6% |
| Jun 2026 | 50.9% | 32.6% | 11.1% | 5.4% |
| Jul 2026 | 49.3% | 32.8% | 13.1% | 4.7% |
| Aug 2026 | 49.8% | 31.5% | 12.9% | 5.8% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.8% | 3.2K | +23.1% | +0.5 points | |
| 2, held 2nd | 31.5% | 2K | +16.8% | -1.4 points | |
| 3, held 3rd | 12.9% | 830 | +20.3% | -0.2 points | |
| 4, held 4th | 5.8% | 370 | +48% | +1 points |
49.8%
held 1st · 3.2K estimated branded searches · +23.1% vs prior month · +0.5 points
31.5%
held 2nd · 2K estimated branded searches · +16.8% vs prior month · -1.4 points
12.9%
held 3rd · 830 estimated branded searches · +20.3% vs prior month · -0.2 points
4.
Norwood5.8%
held 4th · 370 estimated branded searches · +48% vs prior month · +1 points
Compare search popularity between Norwood and its closest rivals
How has branded search demand for Norwood changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Norwood in New Zealand fell from 440 to 370.
- Across the 11 months ending August 2026, Norwood’s estimated Share of Search among farm machinery dealers in New Zealand peaked at 8.2% in January 2026 and was lowest at 4.7% in July 2026.
How did search popularity change for New Zealand farm machinery dealers in August 2026?
3 changes
In August 2026, Norwood gained estimated Share of Search among farm machinery dealers in New Zealand, from 4.7% to 5.8%.
In August 2026, Drummond & Etheridge gained estimated Share of Search among farm machinery dealers in New Zealand, from 49.3% to 49.8%.
In August 2026, Power Farming lost estimated Share of Search among farm machinery dealers in New Zealand, from 32.8% to 31.5%.
How is Norwood measured?
Brandwave collects information about searches that people make online using Norwood’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- norwood co nz
- norwood farm machinery
- norwood farm machinery new plymouth
- norwood nz
- norwood tractors
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Is Norwood your brand?
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