Drummond & Etheridge vs Norwood:Which is more popular by branded search in New Zealand?
In August 2026, Drummond & Etheridge had more branded searches than Norwood among farm machinery dealers in New Zealand. Drummond & Etheridge was estimated to have 3.2K branded searches compared to Norwood’s 370, and held a 49.8% Share of Search versus Norwood’s 5.8%.
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Which is more popular in search, Drummond & Etheridge or Norwood?
Compare farm machinery dealer groups serving New Zealand farmers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Drummond & Etheridge, Norwood. The figures are in the table below the chart.
View monthly share of search table
| Month | Drummond & Etheridge | Power Farming | Landpower | Norwood |
|---|---|---|---|---|
| Oct 2025 | 53.1% | 28.8% | 11.9% | 6.2% |
| Nov 2025 | 51.4% | 31% | 11.5% | 6.1% |
| Dec 2025 | 51.4% | 33% | 9.2% | 6.4% |
| Jan 2026 | 49.8% | 31.7% | 10.3% | 8.2% |
| Feb 2026 | 46.8% | 35.7% | 10.2% | 7.3% |
| Mar 2026 | 43.3% | 37.8% | 13.3% | 5.5% |
| Apr 2026 | 47% | 35.4% | 12.3% | 5.2% |
| May 2026 | 46.9% | 35.4% | 12.1% | 5.6% |
| Jun 2026 | 50.9% | 32.6% | 11.1% | 5.4% |
| Jul 2026 | 49.3% | 32.8% | 13.1% | 4.7% |
| Aug 2026 | 49.8% | 31.5% | 12.9% | 5.8% |
| Sep 2026 | — | — | — | — |
How has the Drummond & Etheridge and Norwood comparison changed over the last 12 months?
3 findings
- Drummond & Etheridge was ahead of Norwood in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Drummond & Etheridge’s estimated Share of Search among farm machinery dealers in New Zealand moved from 53.1% to 49.8%, and its estimated monthly branded searches moved from 3.8K to 3.2K.
- Across the 11 months ending August 2026, Norwood’s estimated Share of Search among farm machinery dealers in New Zealand moved from 6.2% to 5.8%, and its estimated monthly branded searches moved from 440 to 370.
How did search popularity change for New Zealand farm machinery dealers in August 2026?
2 changes
In August 2026, Norwood gained estimated Share of Search among farm machinery dealers in New Zealand, from 4.7% to 5.8%.
In August 2026, Drummond & Etheridge gained estimated Share of Search among farm machinery dealers in New Zealand, from 49.3% to 49.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Drummond & Etheridge’s and Norwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Drummond & Etheridge
4 branded search terms
- drummond & etheridge
- drummond and etheridge
- drummond and etheridge tractors
- drummond etheridge
Norwood
5 branded search terms
- norwood co nz
- norwood farm machinery
- norwood farm machinery new plymouth
- norwood nz
- norwood tractors
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.