How popular isDrummond & Etheridge in search?
In August 2026, there were an estimated 3.2K branded searches for Drummond & Etheridge in New Zealand which is down 15.8% over the last 11 months. Drummond & Etheridge holds 49.8% estimated Share of Search among New Zealand farm machinery dealers and is ranked 1st of 4 competitors for search popularity.
Drummond & Etheridge49.8%
Power Farming31.5%
Landpower12.9%
Norwood5.8%
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Which farm machinery dealers compete with Drummond & Etheridge?
Share of Search by month for Drummond & Etheridge, Power Farming, Landpower, Norwood. The figures are in the table below the chart.
View monthly share of search table
| Month | Drummond & Etheridge | Power Farming | Landpower | Norwood |
|---|---|---|---|---|
| Oct 2025 | 53.1% | 28.8% | 11.9% | 6.2% |
| Nov 2025 | 51.4% | 31% | 11.5% | 6.1% |
| Dec 2025 | 51.4% | 33% | 9.2% | 6.4% |
| Jan 2026 | 49.8% | 31.7% | 10.3% | 8.2% |
| Feb 2026 | 46.8% | 35.7% | 10.2% | 7.3% |
| Mar 2026 | 43.3% | 37.8% | 13.3% | 5.5% |
| Apr 2026 | 47% | 35.4% | 12.3% | 5.2% |
| May 2026 | 46.9% | 35.4% | 12.1% | 5.6% |
| Jun 2026 | 50.9% | 32.6% | 11.1% | 5.4% |
| Jul 2026 | 49.3% | 32.8% | 13.1% | 4.7% |
| Aug 2026 | 49.8% | 31.5% | 12.9% | 5.8% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.8% | 3.2K | +23.1% | +0.5 points | |
| 2, held 2nd | 31.5% | 2K | +16.8% | -1.4 points | |
| 3, held 3rd | 12.9% | 830 | +20.3% | -0.2 points | |
| 4, held 4th | 5.8% | 370 | +48% | +1 points |
49.8%
held 1st · 3.2K estimated branded searches · +23.1% vs prior month · +0.5 points
31.5%
held 2nd · 2K estimated branded searches · +16.8% vs prior month · -1.4 points
12.9%
held 3rd · 830 estimated branded searches · +20.3% vs prior month · -0.2 points
4.
Norwood5.8%
held 4th · 370 estimated branded searches · +48% vs prior month · +1 points
Compare search popularity between Drummond & Etheridge and its closest rivals
How has branded search demand for Drummond & Etheridge changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Drummond & Etheridge in New Zealand fell from 3.8K to 3.2K.
- Across the 11 months ending August 2026, Drummond & Etheridge’s estimated Share of Search among farm machinery dealers in New Zealand decreased from 53.1% to 49.8%.
- Across the 11 months ending August 2026, Drummond & Etheridge’s estimated Share of Search among farm machinery dealers in New Zealand peaked at 53.1% in October 2025 and was lowest at 43.3% in March 2026.
How did search popularity change for New Zealand farm machinery dealers in August 2026?
3 changes
In August 2026, Norwood gained estimated Share of Search among farm machinery dealers in New Zealand, from 4.7% to 5.8%.
In August 2026, Drummond & Etheridge gained estimated Share of Search among farm machinery dealers in New Zealand, from 49.3% to 49.8%.
In August 2026, Power Farming lost estimated Share of Search among farm machinery dealers in New Zealand, from 32.8% to 31.5%.
How is Drummond & Etheridge measured?
Brandwave collects information about searches that people make online using Drummond & Etheridge’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- drummond & etheridge
- drummond and etheridge
- drummond and etheridge tractors
- drummond etheridge
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