Brandwave

Anastasia Beverly Hills vs Maybelline:Which is more popular?

In September 2026, Maybelline had more branded searches than Anastasia Beverly Hills among eyeshadow palette brands in New Zealand. Maybelline had about 12,700 branded searches, while Anastasia Beverly Hills had 880. Maybelline made up 48.5% of all eyeshadow palette brand searches we track, and Anastasia Beverly Hills accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about eyeshadow palette brands, Anastasia Beverly Hills and Maybelline each appeared in three of the four answers. Anastasia Beverly Hills was mentioned before Maybelline in two out of three answers.

Among eyeshadow palette brands in New Zealand in September 2026

Who do people search for more?

Maybelline, about 14 searches for every 1 for Anastasia Beverly Hills

Maybelline 12.7K searchesAnastasia Beverly Hills 880 searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Anastasia Beverly Hills in 3 of 4Maybelline in 3 of 4

Who does AI recommend more?

Anastasia Beverly Hills, named ahead of Maybelline in 2 of 3 answers

Anastasia Beverly Hills first in 2Maybelline first in 1

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Top eyeshadow palette brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Anastasia Beverly Hills was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Maybelline was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Anastasia Beverly Hills was listed before Maybelline in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anastasia Beverly Hills1st
  2. Natasha Denona2nd
  3. Maybelline3rd
  4. MAC4th
  5. Huda Beauty5th
  6. Charlotte Tilbury–
  7. Bobbi Brown–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maybelline3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Anastasia Beverly Hills3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Natasha Denona3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Huda Beauty2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MAC2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Charlotte Tilbury0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bobbi Brown0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about eyeshadow palette brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Anastasia Beverly Hills or Maybelline more popular in search?

This chart shows how often people search Google for Anastasia Beverly Hills and Maybelline by name. Each line represents a brand's share of searches for all seven eyeshadow palette brands we track, month by month, from searches in New Zealand.

Anastasia Beverly Hills and Maybelline among eyeshadow palette brands in New Zealand, by month

Share of searches by month for Maybelline, Anastasia Beverly Hills. The figures are in the table below the chart.

View monthly share of searches table
MonthMaybellineCharlotte TilburyHuda BeautyBobbi BrownMACAnastasia Beverly HillsNatasha Denona
Oct 202543.4%21.1%12.6%9.5%6.9%4.4%2.1%
Nov 202538.6%20.6%20.4%8.1%6.9%3.2%2.2%
Dec 202545.4%22.5%11.8%8.4%6%4%1.8%
Jan 202645.6%20.2%16.8%7.1%5.4%2.9%1.9%
Feb 202649.2%19.4%12.5%7.5%6.5%3.5%1.5%
Mar 202651.4%18.1%11.3%6.6%8.1%3.1%1.4%
Apr 202648.7%22%11.7%6.6%5.7%3.7%1.7%
May 202649.9%20.4%11.5%7.1%6.2%2.9%1.9%
Jun 202647.2%26.3%10.9%5.9%5.6%2.7%1.5%
Jul 202650.9%21.4%10.7%6.5%5.3%3.6%1.6%
Aug 202651.4%20.2%11.8%6.1%4.9%3.9%1.9%
Sep 202648.5%20.7%11.9%7.4%6.3%3.4%1.8%

How has the Anastasia Beverly Hills and Maybelline comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand eyeshadow palette brands in September 2026?

2 changes

  1. In September 2026, Maybelline lost share of searches among eyeshadow palette brands in New Zealand, from 51.4% to 48.5%.

  2. Estimated monthly branded searches for Anastasia Beverly Hills in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Anastasia Beverly Hills’ and Maybelline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anastasia Beverly Hills

1 branded search term

  • anastasia beverly hills

Maybelline

10 branded search terms

  • maybelline
  • maybelline concealer
  • maybelline fit concealer
  • maybelline fit me
  • maybelline foundation
  • maybelline lipstick
  • maybelline mascara
  • maybelline poreless powder
  • maybelline skin tint
  • maybelline skyhigh mascara

How the Brand Demand Index is measured

Other head-to-heads among eyeshadow palette brands

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