Brandwave

Dunedin optometrists in New Zealand:Which brands are most popular in search?

In August 2026, Specsavers was the most searched among dunedin optometrists in New Zealand, with an estimated 97K branded searches and 67% estimated Share of Search within this set.

Share of Search, August 2026
  1. Specsavers67%
  2. OPSM21.1%
  3. Bailey Nelson8%
  4. Matthews Eyecare3%
  5. Bridgman Eyecare0.45%
  6. Milburn & Neill Optometrists0.2%
  7. Stewart Caithness Gray Optometrists0.18%

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Share of SearchLeaderboard

Compare Dunedin optometrists using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dunedin optometrists in New Zealand, by month

Share of Search by month for Specsavers, OPSM, Bailey Nelson, Matthews Eyecare. The figures are in the table below the chart.

View monthly share of search table
MonthSpecsaversOPSMBailey NelsonMatthews EyecareBridgman EyecareMilburn & Neill OptometristsStewart Caithness Gray Optometrists
Oct 202569.3%20%7.8%2.3%0.37%0.14%0.18%
Nov 202567.5%21.1%8.6%2.1%0.4%0.11%0.15%
Dec 202566.3%22.3%8.3%2.4%0.35%0.09%0.18%
Jan 202669.5%20.2%7.6%2.1%0.3%0.08%0.16%
Feb 202669.3%19.1%8.4%2.4%0.42%0.12%0.23%
Mar 202669.8%18.9%8.4%2.1%0.33%0.25%0.16%
Apr 202671.3%18.7%7.3%2%0.3%0.22%0.19%
May 202669.7%19.4%8.3%1.9%0.26%0.2%0.18%
Jun 202666.6%21%9.3%2.2%0.32%0.19%0.22%
Jul 202667.2%21.8%8%2.2%0.41%0.16%0.15%
Aug 202667%21.1%8%3%0.45%0.2%0.18%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Specsavers

    67%

    held 1st · 97K estimated branded searches · +1.3% vs prior month · -0.2 points

  2. 2.OPSM

    21.1%

    held 2nd · 30.6K estimated branded searches · -1.5% vs prior month · -0.7 points

  3. 3.Bailey Nelson

    8%

    held 3rd · 11.6K estimated branded searches · +1.8% vs prior month · 0 points

  4. 4.Matthews Eyecare

    3%

    held 4th · 4.3K estimated branded searches · +35.7% vs prior month · +0.8 points

  5. 5.Bridgman Eyecare

    0.45%

    held 5th · 650 estimated branded searches · +12.1% vs prior month · 0 points

  6. 6.Milburn & Neill Optometrists

    0.2%

    held 6th · 290 estimated branded searches · +26.1% vs prior month · 0 points

  7. 7.Stewart Caithness Gray Optometrists

    0.18%

    held 7th · 260 estimated branded searches · +18.2% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among dunedin optometrists in New Zealand?

In August 2026, Specsavers was the most searched among dunedin optometrists in New Zealand, with an estimated 97K branded searches and 67% estimated Share of Search within this set. OPSM is in 2nd place, 45.9 percentage points behind at 21.1% Share of Search.

New Zealand dunedin optometrists, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Specsavers69.3% → 67%71.3%Apr 202666.3%Dec 20251st
OPSM20% → 21.1%22.3%Dec 202518.7%Apr 20262nd
Bailey Nelson7.8% → 8%9.3%Jun 20267.3%Apr 20263rd
Matthews Eyecare2.3% → 3%3%Aug 20261.9%May 20264th
Bridgman Eyecare0.37% → 0.45%0.45%Aug 20260.26%May 20265th
Milburn & Neill Optometrists0.14% → 0.2%0.25%Mar 20260.08%Jan 20267th → 6th
Stewart Caithness Gray Optometrists0.18%0.23%Feb 20260.15%Nov 20256th → 7th

Each finding as a sentence

  • Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among dunedin optometrists in New Zealand decreased from 69.3% to 67%.
  • Across the 11 months ending August 2026, OPSM’s estimated Share of Search among dunedin optometrists in New Zealand increased from 20% to 21.1%.
  • Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among dunedin optometrists in New Zealand increased from 2.3% to 3%.
  • Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among dunedin optometrists in New Zealand peaked at 71.3% in April 2026 and was lowest at 66.3% in December 2025.
  • Across the 11 months ending August 2026, OPSM’s estimated Share of Search among dunedin optometrists in New Zealand peaked at 22.3% in December 2025 and was lowest at 18.7% in April 2026.
  • Across the 11 months ending August 2026, Bailey Nelson’s estimated Share of Search among dunedin optometrists in New Zealand peaked at 9.3% in June 2026 and was lowest at 7.3% in April 2026.
  • Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among dunedin optometrists in New Zealand peaked at 3% in August 2026 and was lowest at 1.9% in May 2026.
  • Across the 11 months ending August 2026, Milburn & Neill Optometrists rose from 7th to 6th among dunedin optometrists in New Zealand.
  • Across the 11 months ending August 2026, Stewart Caithness Gray Optometrists fell from 6th to 7th among dunedin optometrists in New Zealand.
  • Across the 11 months ending August 2026, Bailey Nelson and Bridgman Eyecare held steady: their estimated Share of Search among dunedin optometrists in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand dunedin optometrists in August 2026?

  1. In August 2026, Matthews Eyecare gained estimated Share of Search among dunedin optometrists in New Zealand, from 2.2% to 3%.

  2. In August 2026, OPSM lost estimated Share of Search among dunedin optometrists in New Zealand, from 21.8% to 21.1%.

  3. Estimated monthly branded searches for Milburn & Neill Optometrists in New Zealand rose 45% over 11 measured months, from 200 to 290 in August 2026.

  4. Estimated monthly branded searches for Bridgman Eyecare in New Zealand rose 25% over 11 measured months, from 520 to 650 in August 2026.

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