Brandwave

Digital asset management platforms in New Zealand:Which brands are most popular in search?

In August 2026, Bynder was the most searched among digital asset management platforms in New Zealand, with an estimated 150 branded searches and 50% estimated Share of Search within this set.

Share of Search, August 2026
  1. Bynder50%
  2. Frontify23.3%
  3. Brandfolder16.7%
  4. Air10%
  5. Canto0%

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Share of SearchLeaderboard

Compare the digital asset management platforms New Zealand brand teams store and share creative with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among digital asset management platforms in New Zealand, by month

Share of Search by month for Bynder, Frontify, Brandfolder, Air. The figures are in the table below the chart.

View monthly share of search table
MonthBynderFrontifyBrandfolderAirCanto
Oct 202551.7%17.2%17.2%6.9%6.9%
Nov 202540%20%26.7%13.3%0%
Dec 202556.5%13%17.4%8.7%4.3%
Jan 202642.9%21.4%25%7.1%3.6%
Feb 202638.2%17.6%26.5%11.8%5.9%
Mar 202640%20%26.7%10%3.3%
Apr 202642.4%24.2%21.2%9.1%3%
May 202638.5%25.6%23.1%7.7%5.1%
Jun 202643.8%18.8%18.8%12.5%6.3%
Jul 202642.9%28.6%14.3%9.5%4.8%
Aug 202650%23.3%16.7%10%0%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Bynder

    50%

    held 1st · 150 estimated branded searches · +66.7% vs prior month · +7.1 points

  2. 2.Frontify

    23.3%

    held 2nd · 70 estimated branded searches · +16.7% vs prior month · -5.2 points

  3. 3.Brandfolder

    16.7%

    held 3rd · 50 estimated branded searches · +66.7% vs prior month · +2.4 points

  4. 4.Air

    10%

    held 4th · 30 estimated branded searches · +50% vs prior month · +0.5 points

  5. 5.Canto

    0%

    held 5th · 0 estimated branded searches · -100% vs prior month · -4.8 points

Compare search popularity between leading brands

Which brand is most popular in search among digital asset management platforms in New Zealand?

In August 2026, Bynder was the most searched among digital asset management platforms in New Zealand, with an estimated 150 branded searches and 50% estimated Share of Search within this set. Frontify is in 2nd place, 26.7 percentage points behind at 23.3% Share of Search.

New Zealand digital asset management platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bynder51.7% → 50%56.5%Dec 202538.2%Feb 20261st
Frontify17.2% → 23.3%28.6%Jul 202613%Dec 20253rd → 2nd
Brandfolder17.2% → 16.7%26.7%Nov 202514.3%Jul 20262nd → 3rd
Air6.9% → 10%13.3%Nov 20256.9%Oct 20254th
Canto6.9% → 0%6.9%Oct 20250%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Bynder’s estimated Share of Search among digital asset management platforms in New Zealand decreased from 51.7% to 50%.
  • Across the 11 months ending August 2026, Frontify’s estimated Share of Search among digital asset management platforms in New Zealand increased from 17.2% to 23.3%.
  • Across the 11 months ending August 2026, Brandfolder’s estimated Share of Search among digital asset management platforms in New Zealand decreased from 17.2% to 16.7%.
  • Across the 11 months ending August 2026, Air’s estimated Share of Search among digital asset management platforms in New Zealand increased from 6.9% to 10%.
  • Across the 11 months ending August 2026, Canto’s estimated Share of Search among digital asset management platforms in New Zealand decreased from 6.9% to 0%.
  • Across the 11 months ending August 2026, Bynder’s estimated Share of Search among digital asset management platforms in New Zealand peaked at 56.5% in December 2025 and was lowest at 38.2% in February 2026.
  • Across the 11 months ending August 2026, Frontify’s estimated Share of Search among digital asset management platforms in New Zealand peaked at 28.6% in July 2026 and was lowest at 13% in December 2025.
  • Across the 11 months ending August 2026, Brandfolder’s estimated Share of Search among digital asset management platforms in New Zealand peaked at 26.7% in November 2025 and was lowest at 14.3% in July 2026.
  • Across the 11 months ending August 2026, Air’s estimated Share of Search among digital asset management platforms in New Zealand peaked at 13.3% in November 2025 and was lowest at 6.9% in October 2025.
  • Across the 11 months ending August 2026, Canto’s estimated Share of Search among digital asset management platforms in New Zealand peaked at 6.9% in October 2025 and was lowest at 0% in November 2025.
  • Across the 11 months ending August 2026, Frontify rose from 3rd to 2nd among digital asset management platforms in New Zealand.
  • Across the 11 months ending August 2026, Brandfolder fell from 2nd to 3rd among digital asset management platforms in New Zealand.

How did search popularity change for New Zealand digital asset management platforms in August 2026?

  1. In August 2026, Bynder gained estimated Share of Search among digital asset management platforms in New Zealand, from 42.9% to 50%.

  2. In August 2026, Brandfolder gained estimated Share of Search among digital asset management platforms in New Zealand, from 14.3% to 16.7%.

  3. In August 2026, Frontify lost estimated Share of Search among digital asset management platforms in New Zealand, from 28.6% to 23.3%.

  4. In August 2026, Canto lost estimated Share of Search among digital asset management platforms in New Zealand, from 4.8% to 0%.

  5. Estimated monthly branded searches for Air in New Zealand rose 50% over 11 measured months, from 20 to 30 in August 2026.

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