Air vs Brandfolder:Which is more popular by branded search in New Zealand?
In August 2026, Brandfolder had more branded searches than Air among digital asset management platforms in New Zealand. Brandfolder was estimated to have 50 branded searches compared to Air’s 30, and held a 16.7% Share of Search versus Air’s 10%.
Follow Air vs Brandfolder and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Air or Brandfolder?
Compare the digital asset management platforms New Zealand brand teams store and share creative with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brandfolder, Air. The figures are in the table below the chart.
View monthly share of search table
| Month | Bynder | Frontify | Brandfolder | Air | Canto |
|---|---|---|---|---|---|
| Oct 2025 | 51.7% | 17.2% | 17.2% | 6.9% | 6.9% |
| Nov 2025 | 40% | 20% | 26.7% | 13.3% | 0% |
| Dec 2025 | 56.5% | 13% | 17.4% | 8.7% | 4.3% |
| Jan 2026 | 42.9% | 21.4% | 25% | 7.1% | 3.6% |
| Feb 2026 | 38.2% | 17.6% | 26.5% | 11.8% | 5.9% |
| Mar 2026 | 40% | 20% | 26.7% | 10% | 3.3% |
| Apr 2026 | 42.4% | 24.2% | 21.2% | 9.1% | 3% |
| May 2026 | 38.5% | 25.6% | 23.1% | 7.7% | 5.1% |
| Jun 2026 | 43.8% | 18.8% | 18.8% | 12.5% | 6.3% |
| Jul 2026 | 42.9% | 28.6% | 14.3% | 9.5% | 4.8% |
| Aug 2026 | 50% | 23.3% | 16.7% | 10% | 0% |
| Sep 2026 | — | — | — | — | — |
How has the Air and Brandfolder comparison changed over the last 12 months?
3 findings
- Brandfolder was ahead of Air in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Air’s estimated Share of Search among digital asset management platforms in New Zealand moved from 6.9% to 10%, and its estimated monthly branded searches moved from 20 to 30.
- Across the 11 months ending August 2026, Brandfolder’s estimated Share of Search among digital asset management platforms in New Zealand moved from 17.2% to 16.7%, and its estimated monthly branded searches held steady at 50.
How did search popularity change for New Zealand digital asset management platforms in August 2026?
2 changes
In August 2026, Brandfolder gained estimated Share of Search among digital asset management platforms in New Zealand, from 14.3% to 16.7%.
Estimated monthly branded searches for Air in New Zealand rose 50% over 11 measured months, from 20 to 30 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Air’s and Brandfolder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Air
3 branded search terms
- air dam
- air digital asset management
- air inc
Brandfolder
4 branded search terms
- brandfolder
- brandfolder com
- brandfolder dam
- brandfolder digital asset management
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.