Brandfolder vs Frontify:Which is more popular by branded search in New Zealand?
In August 2026, Frontify had more branded searches than Brandfolder among digital asset management platforms in New Zealand. Frontify was estimated to have 70 branded searches compared to Brandfolder’s 50, and held a 23.3% Share of Search versus Brandfolder’s 16.7%.
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Which is more popular in search, Brandfolder or Frontify?
Compare the digital asset management platforms New Zealand brand teams store and share creative with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Frontify, Brandfolder. The figures are in the table below the chart.
View monthly share of search table
| Month | Bynder | Frontify | Brandfolder | Air | Canto |
|---|---|---|---|---|---|
| Oct 2025 | 51.7% | 17.2% | 17.2% | 6.9% | 6.9% |
| Nov 2025 | 40% | 20% | 26.7% | 13.3% | 0% |
| Dec 2025 | 56.5% | 13% | 17.4% | 8.7% | 4.3% |
| Jan 2026 | 42.9% | 21.4% | 25% | 7.1% | 3.6% |
| Feb 2026 | 38.2% | 17.6% | 26.5% | 11.8% | 5.9% |
| Mar 2026 | 40% | 20% | 26.7% | 10% | 3.3% |
| Apr 2026 | 42.4% | 24.2% | 21.2% | 9.1% | 3% |
| May 2026 | 38.5% | 25.6% | 23.1% | 7.7% | 5.1% |
| Jun 2026 | 43.8% | 18.8% | 18.8% | 12.5% | 6.3% |
| Jul 2026 | 42.9% | 28.6% | 14.3% | 9.5% | 4.8% |
| Aug 2026 | 50% | 23.3% | 16.7% | 10% | 0% |
| Sep 2026 | — | — | — | — | — |
How has the Brandfolder and Frontify comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Frontify took it in April 2026.
- Across the 11 months ending August 2026, Brandfolder’s estimated Share of Search among digital asset management platforms in New Zealand moved from 17.2% to 16.7%, and its estimated monthly branded searches held steady at 50.
- Across the 11 months ending August 2026, Frontify’s estimated Share of Search among digital asset management platforms in New Zealand moved from 17.2% to 23.3%, and its estimated monthly branded searches moved from 50 to 70.
How did search popularity change for New Zealand digital asset management platforms in August 2026?
2 changes
In August 2026, Brandfolder gained estimated Share of Search among digital asset management platforms in New Zealand, from 14.3% to 16.7%.
In August 2026, Frontify lost estimated Share of Search among digital asset management platforms in New Zealand, from 28.6% to 23.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Brandfolder’s and Frontify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brandfolder
4 branded search terms
- brandfolder
- brandfolder com
- brandfolder dam
- brandfolder digital asset management
Frontify
5 branded search terms
- frontify
- frontify brand portal
- frontify com
- frontify dam
- frontify digital asset management
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.