Brandwave

How popular isCanto in search?

In August 2026, there were an estimated 0 branded searches for Canto in New Zealand which is down 100% over the last 11 months. Canto holds 0% estimated Share of Search among New Zealand digital asset management platforms and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Bynder50%
  2. Frontify23.3%
  3. Brandfolder16.7%
  4. Air10%
  5. Canto0%
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Which digital asset management platforms compete with Canto?

Canto against digital asset management platforms in New Zealand, by month

Share of Search by month for Bynder, Frontify, Brandfolder, Air, Canto. The figures are in the table below the chart.

View monthly share of search table
MonthBynderFrontifyBrandfolderAirCanto
Oct 202551.7%17.2%17.2%6.9%6.9%
Nov 202540%20%26.7%13.3%0%
Dec 202556.5%13%17.4%8.7%4.3%
Jan 202642.9%21.4%25%7.1%3.6%
Feb 202638.2%17.6%26.5%11.8%5.9%
Mar 202640%20%26.7%10%3.3%
Apr 202642.4%24.2%21.2%9.1%3%
May 202638.5%25.6%23.1%7.7%5.1%
Jun 202643.8%18.8%18.8%12.5%6.3%
Jul 202642.9%28.6%14.3%9.5%4.8%
Aug 202650%23.3%16.7%10%0%
Sep 2026—————

  1. 1.Bynder

    50%

    held 1st · 150 estimated branded searches · +66.7% vs prior month · +7.1 points

  2. 2.Frontify

    23.3%

    held 2nd · 70 estimated branded searches · +16.7% vs prior month · -5.2 points

  3. 3.Brandfolder

    16.7%

    held 3rd · 50 estimated branded searches · +66.7% vs prior month · +2.4 points

  4. 4.Air

    10%

    held 4th · 30 estimated branded searches · +50% vs prior month · +0.5 points

  5. 5.Canto

    0%

    held 5th · 0 estimated branded searches · -100% vs prior month · -4.8 points

Compare search popularity between Canto and its closest rivals

How has branded search demand for Canto changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Canto in New Zealand fell from 20 to 0.
  • Across the 11 months ending August 2026, Canto’s estimated Share of Search among digital asset management platforms in New Zealand decreased from 6.9% to 0%.
  • Across the 11 months ending August 2026, Canto’s estimated Share of Search among digital asset management platforms in New Zealand peaked at 6.9% in October 2025 and was lowest at 0% in November 2025.

How did search popularity change for New Zealand digital asset management platforms in August 2026?

  1. In August 2026, Bynder gained estimated Share of Search among digital asset management platforms in New Zealand, from 42.9% to 50%.

  2. In August 2026, Brandfolder gained estimated Share of Search among digital asset management platforms in New Zealand, from 14.3% to 16.7%.

  3. In August 2026, Frontify lost estimated Share of Search among digital asset management platforms in New Zealand, from 28.6% to 23.3%.

  4. In August 2026, Canto lost estimated Share of Search among digital asset management platforms in New Zealand, from 4.8% to 0%.

  5. Estimated monthly branded searches for Air in New Zealand rose 50% over 11 measured months, from 20 to 30 in August 2026.

How is Canto measured?

Brandwave collects information about searches that people make online using Canto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • canto dam
  • canto digital asset management

Do you work for Canto? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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