How popular isBynder in search?
In August 2026, there were an estimated 150 branded searches for Bynder in New Zealand which held steady over the last 11 months. Bynder holds 50% estimated Share of Search among New Zealand digital asset management platforms and is ranked 1st of 5 competitors for search popularity.
Bynder50%
Frontify23.3%
Brandfolder16.7%
Air10%
Canto0%
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Which digital asset management platforms compete with Bynder?
Share of Search by month for Bynder, Frontify, Brandfolder, Air. The figures are in the table below the chart.
View monthly share of search table
| Month | Bynder | Frontify | Brandfolder | Air | Canto |
|---|---|---|---|---|---|
| Oct 2025 | 51.7% | 17.2% | 17.2% | 6.9% | 6.9% |
| Nov 2025 | 40% | 20% | 26.7% | 13.3% | 0% |
| Dec 2025 | 56.5% | 13% | 17.4% | 8.7% | 4.3% |
| Jan 2026 | 42.9% | 21.4% | 25% | 7.1% | 3.6% |
| Feb 2026 | 38.2% | 17.6% | 26.5% | 11.8% | 5.9% |
| Mar 2026 | 40% | 20% | 26.7% | 10% | 3.3% |
| Apr 2026 | 42.4% | 24.2% | 21.2% | 9.1% | 3% |
| May 2026 | 38.5% | 25.6% | 23.1% | 7.7% | 5.1% |
| Jun 2026 | 43.8% | 18.8% | 18.8% | 12.5% | 6.3% |
| Jul 2026 | 42.9% | 28.6% | 14.3% | 9.5% | 4.8% |
| Aug 2026 | 50% | 23.3% | 16.7% | 10% | 0% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50% | 150 | +66.7% | +7.1 points | |
| 2, held 2nd | 23.3% | 70 | +16.7% | -5.2 points | |
| 3, held 3rd | 16.7% | 50 | +66.7% | +2.4 points | |
| 4, held 4th | 10% | 30 | +50% | +0.5 points | |
| 5, held 5th | 0% | 0 | -100% | -4.8 points |
1.
Bynder50%
held 1st · 150 estimated branded searches · +66.7% vs prior month · +7.1 points
2.
Frontify23.3%
held 2nd · 70 estimated branded searches · +16.7% vs prior month · -5.2 points
16.7%
held 3rd · 50 estimated branded searches · +66.7% vs prior month · +2.4 points
4.
Air10%
held 4th · 30 estimated branded searches · +50% vs prior month · +0.5 points
5.
Canto0%
held 5th · 0 estimated branded searches · -100% vs prior month · -4.8 points
Compare search popularity between Bynder and its closest rivals
How has branded search demand for Bynder changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bynder in New Zealand held steady at 150.
- Across the 11 months ending August 2026, Bynder’s estimated Share of Search among digital asset management platforms in New Zealand decreased from 51.7% to 50%.
- Across the 11 months ending August 2026, Bynder’s estimated Share of Search among digital asset management platforms in New Zealand peaked at 56.5% in December 2025 and was lowest at 38.2% in February 2026.
How did search popularity change for New Zealand digital asset management platforms in August 2026?
5 changes
In August 2026, Bynder gained estimated Share of Search among digital asset management platforms in New Zealand, from 42.9% to 50%.
In August 2026, Brandfolder gained estimated Share of Search among digital asset management platforms in New Zealand, from 14.3% to 16.7%.
In August 2026, Frontify lost estimated Share of Search among digital asset management platforms in New Zealand, from 28.6% to 23.3%.
In August 2026, Canto lost estimated Share of Search among digital asset management platforms in New Zealand, from 4.8% to 0%.
Estimated monthly branded searches for Air in New Zealand rose 50% over 11 measured months, from 20 to 30 in August 2026.
How is Bynder measured?
Brandwave collects information about searches that people make online using Bynder’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- bynder
- bynder brand portal
- bynder com
- bynder dam
- bynder digital asset management
- bynder near me
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Is Bynder your brand?
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