Brandfolder vs Bynder:Which is more popular by branded search in New Zealand?
In August 2026, Bynder had more branded searches than Brandfolder among digital asset management platforms in New Zealand. Bynder was estimated to have 150 branded searches compared to Brandfolder’s 50, and held a 50% Share of Search versus Brandfolder’s 16.7%.
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Which is more popular in search, Brandfolder or Bynder?
Compare the digital asset management platforms New Zealand brand teams store and share creative with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bynder, Brandfolder. The figures are in the table below the chart.
View monthly share of search table
| Month | Bynder | Frontify | Brandfolder | Air | Canto |
|---|---|---|---|---|---|
| Oct 2025 | 51.7% | 17.2% | 17.2% | 6.9% | 6.9% |
| Nov 2025 | 40% | 20% | 26.7% | 13.3% | 0% |
| Dec 2025 | 56.5% | 13% | 17.4% | 8.7% | 4.3% |
| Jan 2026 | 42.9% | 21.4% | 25% | 7.1% | 3.6% |
| Feb 2026 | 38.2% | 17.6% | 26.5% | 11.8% | 5.9% |
| Mar 2026 | 40% | 20% | 26.7% | 10% | 3.3% |
| Apr 2026 | 42.4% | 24.2% | 21.2% | 9.1% | 3% |
| May 2026 | 38.5% | 25.6% | 23.1% | 7.7% | 5.1% |
| Jun 2026 | 43.8% | 18.8% | 18.8% | 12.5% | 6.3% |
| Jul 2026 | 42.9% | 28.6% | 14.3% | 9.5% | 4.8% |
| Aug 2026 | 50% | 23.3% | 16.7% | 10% | 0% |
| Sep 2026 | — | — | — | — | — |
How has the Brandfolder and Bynder comparison changed over the last 12 months?
3 findings
- Bynder was ahead of Brandfolder in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brandfolder’s estimated Share of Search among digital asset management platforms in New Zealand moved from 17.2% to 16.7%, and its estimated monthly branded searches held steady at 50.
- Across the 11 months ending August 2026, Bynder’s estimated Share of Search among digital asset management platforms in New Zealand moved from 51.7% to 50%, and its estimated monthly branded searches held steady at 150.
How did search popularity change for New Zealand digital asset management platforms in August 2026?
2 changes
In August 2026, Bynder gained estimated Share of Search among digital asset management platforms in New Zealand, from 42.9% to 50%.
In August 2026, Brandfolder gained estimated Share of Search among digital asset management platforms in New Zealand, from 14.3% to 16.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Brandfolder’s and Bynder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brandfolder
4 branded search terms
- brandfolder
- brandfolder com
- brandfolder dam
- brandfolder digital asset management
Bynder
6 branded search terms
- bynder
- bynder brand portal
- bynder com
- bynder dam
- bynder digital asset management
- bynder near me
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.