Deadly Ponies vs Mimco:Which is more popular?
In September 2026, Deadly Ponies had more branded searches than Mimco among designer handbag labels in New Zealand. Deadly Ponies had about 8,060 branded searches, while Mimco had 1,090. Deadly Ponies made up 10.6% of all designer handbag label searches we track, and Mimco accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about designer handbag labels, Deadly Ponies appeared in three of the four answers and Mimco in none.
Who do people search for more?
Deadly Ponies, about 7 searches for every 1 for Mimco
Who does AI mention more?
Deadly Ponies, mentioned in 3 of 4 answers, Mimco in 0
Who does AI recommend more?
Deadly Ponies, the only one of the two named
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Top designer handbag labels in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Deadly Ponies was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Mimco did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Deadly Ponies1st
Yu Mei2nd
Saint Laurent3rd
Loewe4th
Saben5th
Louis Vuitton6th
Status Anxiety–
Mimco–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Deadly Ponies3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Louis Vuitton2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Saint Laurent2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Saben2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Yu Mei2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Loewe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Status Anxiety0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mimco0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about designer handbag labels
4 answers
Asked ChatGPT
“Which designer handbag label should I buy in New Zealand?”
Asked ChatGPT
“What are the best designer handbag label brands in New Zealand?”
Asked ChatGPT
“What's the best designer handbag label in New Zealand for a leather bag?”
Searched Google, AI Overview
“designer bags nz”
Searched Google, AI Overview
“nz leather goods”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Deadly Ponies or Mimco more popular in search?
This chart shows how often people search Google for Deadly Ponies and Mimco by name. Each line represents a brand's share of searches for all eight designer handbag labels we track, month by month, from searches in New Zealand.
Share of searches by month for Deadly Ponies, Mimco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Louis Vuitton | Saint Laurent | Deadly Ponies | Saben | Status Anxiety | Yu Mei | Loewe | Mimco |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 16.6% | 10.3% | 10.3% | 7.8% | 5.4% | 3% | 1.4% |
| Nov 2025 | 38.1% | 16.7% | 12.4% | 14.4% | 9.6% | 5.3% | 2% | 1.5% |
| Dec 2025 | 41.4% | 16.9% | 11.8% | 7.9% | 9.1% | 9.6% | 1.9% | 1.5% |
| Jan 2026 | 44.1% | 17.5% | 11.9% | 8.2% | 7.5% | 7.1% | 2.3% | 1.4% |
| Feb 2026 | 44.3% | 16.8% | 11.9% | 9.5% | 7.4% | 6.4% | 2.3% | 1.5% |
| Mar 2026 | 44.6% | 16.7% | 12.6% | 8.5% | 8% | 6.2% | 2.1% | 1.3% |
| Apr 2026 | 47.5% | 16.9% | 12.7% | 7.2% | 6.8% | 5.3% | 2.1% | 1.5% |
| May 2026 | 44.5% | 16% | 14% | 9.8% | 6.2% | 5.7% | 2.3% | 1.4% |
| Jun 2026 | 41.2% | 16% | 12.2% | 11.6% | 9.4% | 6.1% | 2.4% | 1.2% |
| Jul 2026 | 46.7% | 17.3% | 12.6% | 7.5% | 6.7% | 5.7% | 2.1% | 1.3% |
| Aug 2026 | 41.9% | 18.7% | 12.4% | 8.7% | 7.8% | 6.9% | 2.4% | 1.2% |
| Sep 2026 | 44% | 20.3% | 10.6% | 8.6% | 6.8% | 5.7% | 2.5% | 1.4% |
How has the Deadly Ponies and Mimco comparison changed over the last 12 months?
3 findings
- Deadly Ponies was ahead of Mimco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Deadly Ponies’ share of searches among designer handbag labels in New Zealand moved from 10.3% to 10.6%, and its estimated monthly branded searches moved from 8.2K to 8.1K.
- Across the 12 months ending September 2026, Mimco’s share of searches among designer handbag labels in New Zealand held steady at 1.4%, and its estimated monthly branded searches held steady at 1.1K.
How did search popularity change for New Zealand designer handbag labels in September 2026?
1 change
In September 2026, Deadly Ponies lost share of searches among designer handbag labels in New Zealand, from 12.4% to 10.6%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Deadly Ponies’ and Mimco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Deadly Ponies
8 branded search terms
- deadly ponies
- deadly ponies bag
- deadly ponies belt
- deadly ponies britomart
- deadly ponies sale
- deadly ponies shoes
- deadly ponies tote
- deadlyponies
Mimco
5 branded search terms
- mimco
- mimco jewellery
- mimco leather bag
- mimco purse
- mimco shoes
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