Brandwave

Dometic vs Engel:Which is more popular?

In September 2026, Engel had more branded searches than Dometic among cool box brands in New Zealand. Engel had about 20 branded searches, while Dometic had 10. Engel made up 0.93% of all cool box brand searches we track, and Dometic accounted for 0.47%. When we asked ChatGPT and Google AI Overviews about cool box brands, Dometic appeared in four of the five answers and Engel in two. Dometic was mentioned before Engel in three out of four answers.

Among cool box brands in New Zealand in September 2026

Who do people search for more?

Engel, about 2 searches for every 1 for Dometic

Engel 20 searchesDometic 10 searches

Who does AI mention more?

Dometic, mentioned in 4 of 5 answers, Engel in 2

Dometic in 4 of 5Engel in 2 of 5

Who does AI recommend more?

Dometic, named ahead of Engel in 3 of 4 answers

Dometic first in 3Engel first in 1

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Top cool box brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dometic was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Engel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dometic was listed before Engel in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coleman1st
  2. Dometic2nd
  3. YETI3rd
  4. Engel4th
  5. Igloo5th
  6. Icey-Tek–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coleman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dometic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YETI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Igloo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Engel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Icey-Tek1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cool box brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Dometic or Engel more popular in search?

This chart shows how often people search Google for Dometic and Engel by name. Each line represents a brand's share of searches for all six cool box brands we track, month by month, from searches in New Zealand.

Dometic and Engel among cool box brands in New Zealand, by month

Share of searches by month for Engel, Dometic. The figures are in the table below the chart.

View monthly share of searches table
MonthYETIIcey-TekIglooEngelColemanDometic
Oct 202553.6%32.1%11.7%0.36%0.73%1.5%
Nov 202556.4%33.5%8.5%0.35%0.35%0.88%
Dec 202563%25.2%10.5%0.31%0.31%0.73%
Jan 202656.1%30.9%11.4%0.19%0.39%0.97%
Feb 202657.1%32.5%8.4%0.65%0.32%0.97%
Mar 202660%29.4%8.6%0.41%0.41%1.2%
Apr 202658.7%31.2%7.4%0.53%1.1%1.1%
May 202658.8%32.4%6%0.55%1.1%1.1%
Jun 202658%30.6%8.9%0.64%1.3%0.64%
Jul 202663.1%25.7%9.1%1.1%0.53%0.53%
Aug 202659.7%29.4%8.5%0.5%1%1%
Sep 202660.9%27.4%9.8%0.93%0.47%0.47%

How has the Dometic and Engel comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Engel took it in July 2026, Dometic took it in August 2026, Engel took it in September 2026.
  • Across the 12 months ending September 2026, Dometic’s share of searches among cool box brands in New Zealand moved from 1.5% to 0.47%, and its estimated monthly branded searches moved from 40 to 10.
  • Across the 12 months ending September 2026, Engel’s share of searches among cool box brands in New Zealand moved from 0.36% to 0.93%, and its estimated monthly branded searches moved from 10 to 20.

How did search popularity change for New Zealand cool box brands in September 2026?

2 changes

  1. In September 2026, Dometic lost share of searches among cool box brands in New Zealand, from 1% to 0.47%.

  2. In September 2026, Engel rose from 6th to 4th among cool box brands in New Zealand.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dometic’s and Engel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dometic

1 branded search term

  • dometic cfx

Engel

1 branded search term

  • engel cooler

How the Brand Demand Index is measured

Other head-to-heads among cool box brands

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