Brandwave

Coleman vs Dometic:Which is more popular?

In September 2026, Coleman and Dometic were level in searches among cool box brands in New Zealand, with an estimated 10 branded searches each, at 0.47% of the total each. When we asked ChatGPT and Google AI Overviews about cool box brands, Coleman and Dometic each appeared in four of the five answers. Coleman was mentioned before Dometic in every answer.

Among cool box brands in New Zealand in September 2026

Who do people search for more?

Coleman and Dometic are searched for about as often as each other.

Coleman 10 searchesDometic 10 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Coleman in 4 of 5Dometic in 4 of 5

Who does AI recommend more?

Coleman, named ahead of Dometic in every answer

Coleman first in 4Dometic never first

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Top cool box brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Coleman and Dometic were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Coleman was listed before Dometic in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coleman1st
  2. Dometic2nd
  3. YETI3rd
  4. Engel4th
  5. Igloo5th
  6. Icey-Tek–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coleman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dometic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YETI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Igloo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Engel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Icey-Tek1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cool box brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Coleman or Dometic more popular in search?

This chart shows how often people search Google for Coleman and Dometic by name. Each line represents a brand's share of searches for all six cool box brands we track, month by month, from searches in New Zealand.

Coleman and Dometic among cool box brands in New Zealand, by month

Share of searches by month for Coleman, Dometic. The figures are in the table below the chart.

View monthly share of searches table
MonthYETIIcey-TekIglooEngelColemanDometic
Oct 202553.6%32.1%11.7%0.36%0.73%1.5%
Nov 202556.4%33.5%8.5%0.35%0.35%0.88%
Dec 202563%25.2%10.5%0.31%0.31%0.73%
Jan 202656.1%30.9%11.4%0.19%0.39%0.97%
Feb 202657.1%32.5%8.4%0.65%0.32%0.97%
Mar 202660%29.4%8.6%0.41%0.41%1.2%
Apr 202658.7%31.2%7.4%0.53%1.1%1.1%
May 202658.8%32.4%6%0.55%1.1%1.1%
Jun 202658%30.6%8.9%0.64%1.3%0.64%
Jul 202663.1%25.7%9.1%1.1%0.53%0.53%
Aug 202659.7%29.4%8.5%0.5%1%1%
Sep 202660.9%27.4%9.8%0.93%0.47%0.47%

How has the Coleman and Dometic comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Coleman took it in June 2026.
  • Across the 12 months ending September 2026, Coleman’s share of searches among cool box brands in New Zealand moved from 0.73% to 0.47%, and its estimated monthly branded searches moved from 20 to 10.
  • Across the 12 months ending September 2026, Dometic’s share of searches among cool box brands in New Zealand moved from 1.5% to 0.47%, and its estimated monthly branded searches moved from 40 to 10.

How did search popularity change for New Zealand cool box brands in September 2026?

2 changes

  1. In September 2026, Coleman lost share of searches among cool box brands in New Zealand, from 1% to 0.47%.

  2. In September 2026, Dometic lost share of searches among cool box brands in New Zealand, from 1% to 0.47%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Coleman’s and Dometic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coleman

1 branded search term

  • coleman cool box

Dometic

1 branded search term

  • dometic cfx

How the Brand Demand Index is measured

Other head-to-heads among cool box brands

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