Brandwave

Amazon Web Services vs Microsoft Azure:Which is more popular?

In September 2026, Microsoft Azure had more branded searches than Amazon Web Services among cloud computing platforms in New Zealand. Microsoft Azure had about 9,760 branded searches, while Amazon Web Services had 7,390. Microsoft Azure made up 31.7% of all cloud computing platform searches we track, and Amazon Web Services accounted for 24%. When we asked ChatGPT and Google AI Overviews about cloud computing platforms, both Amazon Web Services and Microsoft Azure appeared in all five answers. Amazon Web Services was mentioned before Microsoft Azure in three out of five answers.

Among cloud computing platforms in New Zealand in September 2026

Who do people search for more?

Microsoft Azure, about 32% more searches than Amazon Web Services

Microsoft Azure 9.8K searchesAmazon Web Services 7.4K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Amazon Web Services in 5 of 5Microsoft Azure in 5 of 5

Who does AI recommend more?

Amazon Web Services, named ahead of Microsoft Azure in 3 of 5 answers

Amazon Web Services first in 3Microsoft Azure first in 2

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Top cloud computing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Amazon Web Services and Microsoft Azure showed up in all five answers. Amazon Web Services was listed before Microsoft Azure in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Azure1st
  2. Amazon Web Services1st
  3. Google Cloud3rd
  4. Catalyst Cloud4th
  5. Datacom5th
  6. DigitalOcean6th
  7. Oracle Cloud–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Azure5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon Web Services5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Cloud4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Catalyst Cloud3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Datacom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DigitalOcean1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oracle Cloud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cloud computing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Amazon Web Services or Microsoft Azure more popular in search?

This chart shows how often people search Google for Amazon Web Services and Microsoft Azure by name. Each line represents a brand's share of searches for all seven cloud computing platforms we track, month by month, from searches in New Zealand.

Amazon Web Services and Microsoft Azure among cloud computing platforms in New Zealand, by month

Share of searches by month for Microsoft Azure, Amazon Web Services. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft AzureAmazon Web ServicesGoogle CloudDatacomDigitalOceanOracle CloudCatalyst Cloud
Oct 202524.7%48.6%11.6%10.2%3%1.2%0.6%
Nov 202533.2%27.4%17.7%15.6%3.6%1.6%0.92%
Dec 202529.4%26%20.8%16.9%4.8%1.6%0.52%
Jan 202633.6%24.2%20.5%14%5.1%2.1%0.54%
Feb 202630.2%23.2%23.4%15.9%4.8%1.9%0.61%
Mar 202629.9%23.5%22.8%16%4.8%2.3%0.62%
Apr 202632.6%21.6%23.1%14.9%4.5%2.7%0.57%
May 202633%20.6%23.8%14.1%5.2%2.5%0.83%
Jun 202636.7%19.8%22.2%14.2%4.3%2.1%0.68%
Jul 202633.9%20.7%23.7%14.7%4.4%1.8%0.7%
Aug 202633%23.5%22.5%14%4.2%2.1%0.67%
Sep 202631.7%24%21.9%14.3%5.3%2.1%0.68%

How has the Amazon Web Services and Microsoft Azure comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand cloud computing platforms in September 2026?

2 changes

  1. In September 2026, Microsoft Azure lost share of searches among cloud computing platforms in New Zealand, from 33% to 31.7%.

  2. Amazon Web Services’ share of searches among cloud computing platforms in New Zealand has gained ground for 3 months in a row, from 19.8% to 24% in September 2026.

How are branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Amazon Web Services’ and Microsoft Azure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon Web Services

11 branded search terms

  • aws
  • aws certified
  • aws cloud
  • aws console
  • aws glue
  • aws hosting
  • aws lambda
  • aws management console
  • aws rds
  • aws reinvent
  • aws services

Microsoft Azure

13 branded search terms

  • azure
  • azure ad
  • azure artificial intelligence
  • azure data studio
  • azure devops
  • azure migration
  • azure openai
  • azure portal
  • azure vm
  • microsoft azure cloud
  • microsoft azure console
  • microsoft azure hosting
  • ms azure portal

How the Brand Demand Index is measured

Other head-to-heads among cloud computing platforms

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