Amazon Web Services vs Backblaze:Which is more popular?
In September 2026, Amazon Web Services had more branded searches than Backblaze among cloud object storage providers in New Zealand. Amazon Web Services had about 6,140 branded searches, while Backblaze had 590. Amazon Web Services made up 25.1% of all cloud object storage provider searches we track, and Backblaze accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about cloud object storage providers, Amazon Web Services appeared in three of the five answers and Backblaze in one. Amazon Web Services and Backblaze were each mentioned first in one of the two answers.
Who do people search for more?
Amazon Web Services, about 10 searches for every 1 for Backblaze
Who does AI mention more?
Amazon Web Services, mentioned in 3 of 5 answers, Backblaze in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top cloud object storage providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amazon Web Services was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Backblaze was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon Web Services and Backblaze were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Cloudflare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Amazon Web Services3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Backblaze1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DigitalOcean0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wasabi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cloud object storage providers
5 answers
Asked ChatGPT
“Which cloud object storage provider should I use in New Zealand?”
Asked ChatGPT
“What are the best cloud object storage providers in New Zealand?”
Asked ChatGPT
“What's the best cloud object storage provider in New Zealand for application files?”
Searched Google, AI Overview
“best cloud storage”
Searched Google, AI Overview
“cloud storage providers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Amazon Web Services or Backblaze more popular in search?
This chart shows how often people search Google for Amazon Web Services and Backblaze by name. Each line represents a brand's share of searches for all five cloud object storage providers we track, month by month, from searches in New Zealand.
Share of searches by month for Amazon Web Services, Backblaze. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cloudflare | Amazon Web Services | DigitalOcean | Wasabi | Backblaze |
|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 62.3% | 4.2% | 5.3% | 2.3% |
| Nov 2025 | 64.7% | 23.6% | 3.6% | 6% | 2.1% |
| Dec 2025 | 61.1% | 22.7% | 5% | 8.2% | 3% |
| Jan 2026 | 48.2% | 30.8% | 7.7% | 9.8% | 3.5% |
| Feb 2026 | 48.2% | 30.2% | 7.7% | 11.5% | 2.3% |
| Mar 2026 | 50.2% | 31.4% | 8.1% | 8.4% | 2% |
| Apr 2026 | 59.8% | 25.2% | 6.4% | 6.7% | 1.9% |
| May 2026 | 58.2% | 24.5% | 7.7% | 8% | 1.5% |
| Jun 2026 | 63.5% | 21.3% | 5.6% | 7.1% | 2.5% |
| Jul 2026 | 58.7% | 24.5% | 6.3% | 8.1% | 2.3% |
| Aug 2026 | 60.8% | 25.2% | 5.3% | 6.8% | 2% |
| Sep 2026 | 60.5% | 25.1% | 6.5% | 5.5% | 2.4% |
How has the Amazon Web Services and Backblaze comparison changed over the last 12 months?
3 findings
- Amazon Web Services was ahead of Backblaze in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Web Services’ share of searches among cloud object storage providers in New Zealand moved from 62.3% to 25.1%, and its estimated monthly branded searches moved from 19.4K to 6.1K.
- Across the 12 months ending September 2026, Backblaze’s share of searches among cloud object storage providers in New Zealand moved from 2.3% to 2.4%, and its estimated monthly branded searches moved from 720 to 590.
How did search popularity change for New Zealand cloud object storage providers in September 2026?
2 changes
Estimated monthly branded searches for Amazon Web Services in New Zealand fell 68.4% over 12 measured months, from 19.4K to 6.1K in September 2026.
Estimated monthly branded searches for Backblaze in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Amazon Web Services’ and Backblaze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Web Services
7 branded search terms
- aws
- aws certified
- aws glue
- aws lambda
- aws rds
- aws reinvent
- aws services
Backblaze
1 branded search term
- backblaze
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