Brandwave

ClassDojo vs Google Classroom:Which is more popular?

In September 2026, Google Classroom had more branded searches than ClassDojo among classroom apps in New Zealand. Google Classroom had about 450,000 branded searches, while ClassDojo had 12,300. Google Classroom made up 88.7% of all classroom app searches we track, and ClassDojo accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about classroom apps, Google Classroom appeared in three of the five answers and ClassDojo in one. Google Classroom was mentioned before ClassDojo in every answer.

Among classroom apps in New Zealand in September 2026

Who do people search for more?

Google Classroom, about 37 searches for every 1 for ClassDojo

Google Classroom 450K searchesClassDojo 12.3K searches

Who does AI mention more?

Google Classroom, mentioned in 3 of 5 answers, ClassDojo in 1

Google Classroom in 3 of 5ClassDojo in 1 of 5

Who does AI recommend more?

Google Classroom, named ahead of ClassDojo in every answer

Google Classroom first in 3ClassDojo never first

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Top classroom apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Classroom was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ClassDojo was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Google Classroom was listed before ClassDojo in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Classroom1st
  2. Seesaw2nd
  3. Microsoft Teams2nd
  4. ClassDojo4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Classroom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seesaw3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Microsoft Teams2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ClassDojo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about classroom apps

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is ClassDojo or Google Classroom more popular in search?

This chart shows how often people search Google for ClassDojo and Google Classroom by name. Each line represents a brand's share of searches for all four classroom apps we track, month by month, from searches in New Zealand.

ClassDojo and Google Classroom among classroom apps in New Zealand, by month

Share of searches by month for Google Classroom, ClassDojo. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle ClassroomSeesawMicrosoft TeamsClassDojo
Oct 202581.7%9.4%5.6%3.3%
Nov 202577.4%13.4%5.3%3.9%
Dec 202555.9%21.7%13.1%9.2%
Jan 202668.6%8%19.3%4.1%
Feb 202688%5.7%4%2.4%
Mar 202686.8%6.7%4.1%2.4%
Apr 202687%5.5%5.1%2.4%
May 202689%5.6%3.4%2%
Jun 202688.7%5.5%3.5%2.4%
Jul 202687.1%5.4%5.2%2.4%
Aug 202689.2%5.5%3.4%2%
Sep 202688.7%5.5%3.4%2.4%

How has the ClassDojo and Google Classroom comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand classroom apps in September 2026?

1 change

  1. Estimated monthly branded searches for Google Classroom in New Zealand rose 49.5% over 12 measured months, from 301K to 450K in September 2026.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using ClassDojo’s and Google Classroom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ClassDojo

5 branded search terms

  • classdojo
  • classdojo class dojo
  • classdojo for parents
  • classdojo for teachers
  • classdojo homework

Google Classroom

9 branded search terms

  • class google classroom
  • e google classroom
  • google classroom
  • google classroom 6
  • google classroom home
  • google classroom homework
  • google classroom room
  • google classroom unblocked
  • googleclassroom

How the Brand Demand Index is measured

Other head-to-heads among classroom apps

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