Brandwave

Bostock Brothers vs Waitoa:Which is more popular?

In September 2026, Bostock Brothers had more branded searches than Waitoa among chicken breast brands in New Zealand. Bostock Brothers had about 320 branded searches, while Waitoa had 170. Bostock Brothers made up 5% of all chicken breast brand searches we track, and Waitoa accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about chicken breast brands, Waitoa appeared in three of the five answers and Bostock Brothers in two. Bostock Brothers was mentioned before Waitoa in two out of three answers.

Among chicken breast brands in New Zealand in September 2026

Who do people search for more?

Bostock Brothers, about 88% more searches than Waitoa

Bostock Brothers 320 searchesWaitoa 170 searches

Who does AI mention more?

Waitoa, mentioned in 3 of 5 answers, Bostock Brothers in 2

Waitoa in 3 of 5Bostock Brothers in 2 of 5

Who does AI recommend more?

Bostock Brothers, named ahead of Waitoa in 2 of 3 answers

Bostock Brothers first in 2Waitoa first in 1

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Top chicken breast brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Waitoa was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bostock Brothers was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bostock Brothers was listed before Waitoa in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tegel1st
  2. Bostock Brothers1st
  3. Waitoa3rd
  4. Pams4th
  5. Ingham’s–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tegel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Waitoa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bostock Brothers2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ingham’s0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chicken breast brands

5 answers

  • Asked ChatGPT

    “Which chicken breast brand should I buy in New Zealand?”

    1. 1Bostock Brothers
    2. 2Waitoa
    3. 3Tegel
    4. 4Pams

  • Asked ChatGPT

    “What are the best chicken breast brands in New Zealand?”

    1. 1Bostock Brothers
    2. 2Waitoa
    3. 3Tegel
    4. 4Pams

  • Asked ChatGPT

    “What's the best chicken breast brand in New Zealand for lean meal prep?”

    1. 1Tegel
    2. 2Pams
    3. 3Waitoa

  • Searched Google, AI Overview

    “boneless chicken breast”

    1. Searched Google, AI Overview

      “chicken breast nz”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

      Is Bostock Brothers or Waitoa more popular in search?

      This chart shows how often people search Google for Bostock Brothers and Waitoa by name. Each line represents a brand's share of searches for all five chicken breast brands we track, month by month, from searches in New Zealand.

      Bostock Brothers and Waitoa among chicken breast brands in New Zealand, by month

      Share of searches by month for Bostock Brothers, Waitoa. The figures are in the table below the chart.

      View monthly share of searches table
      MonthTegelIngham’sPamsBostock BrothersWaitoa
      Oct 202541.1%34.4%20%3%1.6%
      Nov 202538%38.7%17%4.1%2.2%
      Dec 202543.6%29.6%19.1%3.8%3.8%
      Jan 202640.9%33.2%18.6%4.4%2.9%
      Feb 202641.7%33.6%18.1%3.7%3%
      Mar 202644.1%29.5%21.1%3.2%2.1%
      Apr 202642.1%33.9%18.4%3.7%1.9%
      May 202642.9%36.1%15.5%3.8%1.6%
      Jun 202641.9%33.7%18%4.5%1.9%
      Jul 202642%34%15.9%5.6%2.5%
      Aug 202642.3%28.4%20.3%7%2%
      Sep 202645%30.9%16.6%5%2.6%

      How has the Bostock Brothers and Waitoa comparison changed over the last 12 months?

      3 findings

      How did search popularity change for New Zealand chicken breast brands in September 2026?

      2 changes

      1. In September 2026, Waitoa gained share of searches among chicken breast brands in New Zealand, from 2% to 2.6%.

      2. In September 2026, Bostock Brothers lost share of searches among chicken breast brands in New Zealand, from 7% to 5%.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Bostock Brothers’ and Waitoa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Bostock Brothers

      1 branded search term

      • bostock brothers

      Waitoa

      1 branded search term

      • waitoa butterfly chicken

      How the Brand Demand Index is measured

      Other head-to-heads among chicken breast brands

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