ASICS vs Skechers:Which is more popular?
In September 2026, ASICS had more branded searches than Skechers among casual shoes brands in New Zealand. ASICS had about 44,400 branded searches, while Skechers had 25,900. ASICS made up 14.5% of all casual shoes brand searches we track, and Skechers accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about casual shoes brands, Skechers appeared in all five answers and ASICS in four. Skechers was mentioned before ASICS in every answer.
Who do people search for more?
ASICS, about 72% more searches than Skechers
Who does AI mention more?
Skechers, mentioned in every answer we collected
Who does AI recommend more?
Skechers, named ahead of ASICS in every answer
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Top casual shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Skechers appeared in all five answers. ASICS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Skechers was listed before ASICS in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Skechers5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ASICS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ecco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adidas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nike0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Puma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about casual shoes brands
5 answers
Asked ChatGPT
“Which casual shoes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best casual shoes brands in New Zealand?”
Asked ChatGPT
“What's the best casual shoes brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“casual shoes nz”
Searched Google, AI Overview
“walking shoes for women”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is ASICS or Skechers more popular in search?
This chart shows how often people search Google for ASICS and Skechers by name. Each line represents a brand's share of searches for all seven casual shoes brands we track, month by month, from searches in New Zealand.
Share of searches by month for ASICS, Skechers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | ASICS | Puma | Skechers | Ecco |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.1% | 22.1% | 19.9% | 12.6% | 8.2% | 9.5% | 0.59% |
| Nov 2025 | 28.3% | 22.7% | 18.8% | 11.8% | 7.4% | 10.5% | 0.54% |
| Dec 2025 | 30.6% | 20.7% | 18.8% | 10.7% | 9.4% | 9.4% | 0.46% |
| Jan 2026 | 28.9% | 19.1% | 19.5% | 15.1% | 7.8% | 9.1% | 0.53% |
| Feb 2026 | 26.8% | 20.7% | 19.3% | 16.6% | 7.4% | 8.7% | 0.49% |
| Mar 2026 | 26.6% | 22.6% | 18.9% | 14.3% | 8.2% | 8.9% | 0.54% |
| Apr 2026 | 25.4% | 21.9% | 20.5% | 14.4% | 8.3% | 9% | 0.54% |
| May 2026 | 24.2% | 22.8% | 22.9% | 13.6% | 7.5% | 8.3% | 0.59% |
| Jun 2026 | 23.4% | 21.3% | 22.9% | 12.8% | 11.2% | 7.8% | 0.56% |
| Jul 2026 | 24.5% | 22.7% | 20.2% | 14.5% | 10.6% | 7% | 0.48% |
| Aug 2026 | 25.3% | 21.6% | 20.8% | 14.4% | 9.2% | 8.2% | 0.49% |
| Sep 2026 | 23.8% | 21.9% | 21.5% | 14.5% | 9.3% | 8.5% | 0.61% |
How has the ASICS and Skechers comparison changed over the last 12 months?
3 findings
- ASICS was ahead of Skechers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASICS’s share of searches among casual shoes brands in New Zealand moved from 12.6% to 14.5%, and its estimated monthly branded searches moved from 34.6K to 44.4K.
- Across the 12 months ending September 2026, Skechers’ share of searches among casual shoes brands in New Zealand moved from 9.5% to 8.5%, and its estimated monthly branded searches held steady at 25.9K.
How did search popularity change for New Zealand casual shoes brands in September 2026?
1 change
Estimated monthly branded searches for ASICS in New Zealand rose 28.3% over 12 measured months, from 34.6K to 44.4K in September 2026.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using ASICS’s and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among casual shoes brands
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