Brandwave

Adidas vs Skechers:Which is more popular?

In September 2026, Adidas had more branded searches than Skechers among casual shoes brands in New Zealand. Adidas had about 67,000 branded searches, while Skechers had 25,900. Adidas made up 21.9% of all casual shoes brand searches we track, and Skechers accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about casual shoes brands, Skechers appeared in all five answers and Adidas in two. Skechers was mentioned before Adidas in every answer.

Among casual shoes brands in New Zealand in September 2026

Who do people search for more?

Adidas, about 3 searches for every 1 for Skechers

Adidas 67K searchesSkechers 25.9K searches

Who does AI mention more?

Skechers, mentioned in every answer we collected

Skechers in 5 of 5Adidas in 2 of 5

Who does AI recommend more?

Skechers, named ahead of Adidas in every answer

Skechers first in 5Adidas never first

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Top casual shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Skechers appeared in all five answers. Adidas was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Skechers was listed before Adidas in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Skechers1st
  2. New Balance2nd
  3. ASICS3rd
  4. Ecco4th
  5. Adidas5th
  6. Nike–
  7. Puma–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skechers5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASICS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ecco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adidas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Puma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about casual shoes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Adidas or Skechers more popular in search?

This chart shows how often people search Google for Adidas and Skechers by name. Each line represents a brand's share of searches for all seven casual shoes brands we track, month by month, from searches in New Zealand.

Adidas and Skechers among casual shoes brands in New Zealand, by month

Share of searches by month for Adidas, Skechers. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasNew BalanceASICSPumaSkechersEcco
Oct 202527.1%22.1%19.9%12.6%8.2%9.5%0.59%
Nov 202528.3%22.7%18.8%11.8%7.4%10.5%0.54%
Dec 202530.6%20.7%18.8%10.7%9.4%9.4%0.46%
Jan 202628.9%19.1%19.5%15.1%7.8%9.1%0.53%
Feb 202626.8%20.7%19.3%16.6%7.4%8.7%0.49%
Mar 202626.6%22.6%18.9%14.3%8.2%8.9%0.54%
Apr 202625.4%21.9%20.5%14.4%8.3%9%0.54%
May 202624.2%22.8%22.9%13.6%7.5%8.3%0.59%
Jun 202623.4%21.3%22.9%12.8%11.2%7.8%0.56%
Jul 202624.5%22.7%20.2%14.5%10.6%7%0.48%
Aug 202625.3%21.6%20.8%14.4%9.2%8.2%0.49%
Sep 202623.8%21.9%21.5%14.5%9.3%8.5%0.61%

How has the Adidas and Skechers comparison changed over the last 12 months?

3 findings
  • Adidas was ahead of Skechers in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adidas’ share of searches among casual shoes brands in New Zealand moved from 22.1% to 21.9%, and its estimated monthly branded searches moved from 60.5K to 67K.
  • Across the 12 months ending September 2026, Skechers’ share of searches among casual shoes brands in New Zealand moved from 9.5% to 8.5%, and its estimated monthly branded searches held steady at 25.9K.

How did search popularity change for New Zealand casual shoes brands in September 2026?

1 change

  1. Estimated monthly branded searches for Adidas in New Zealand rose 10.8% over 12 measured months, from 60.5K to 67K in September 2026.

How are branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Adidas’ and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adidas

15 branded search terms

  • adidas
  • adidas adizero
  • adidas campus
  • adidas gazelle
  • adidas jacket
  • adidas logos
  • adidas originals
  • adidas outlets
  • adidas predator
  • adidas samba
  • adidas samba og
  • adidas slides
  • adidas spezial
  • adidas superstar
  • adidas trackpants

Skechers

9 branded search terms

  • skechers
  • skechers arch fit
  • skechers go walk
  • skechers henderson
  • skechers sale
  • skechers slip ons
  • skechers slippers
  • skechers uno
  • skechers westgate

How the Brand Demand Index is measured

Other head-to-heads among casual shoes brands

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