Brandwave

BISSELL vs Karcher:Which is more popular?

In September 2026, BISSELL had more branded searches than Karcher among carpet cleaner brands in New Zealand. BISSELL had about 7,160 branded searches, while Karcher had 2,900. BISSELL made up 40.9% of all carpet cleaner brand searches we track, and Karcher accounted for 16.6%. When we asked ChatGPT and Google AI Overviews about carpet cleaner brands, BISSELL appeared in all five answers and Karcher in one. BISSELL was mentioned before Karcher in every answer.

Among carpet cleaner brands in New Zealand in September 2026

Who do people search for more?

BISSELL, about 2 searches for every 1 for Karcher

BISSELL 7.2K searchesKarcher 2.9K searches

Who does AI mention more?

BISSELL, mentioned in every answer we collected

BISSELL in 5 of 5Karcher in 1 of 5

Who does AI recommend more?

BISSELL, named ahead of Karcher in every answer

BISSELL first in 3Karcher never first

Follow BISSELL vs Karcher and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top carpet cleaner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BISSELL appeared in all five answers. Karcher was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. BISSELL was listed before Karcher in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BISSELL1st
  2. Vax2nd
  3. Rug Doctor3rd
  4. Karcher4th
  5. Tineco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BISSELL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rug Doctor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vax3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Karcher1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tineco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about carpet cleaner brands

5 answers
  • Asked ChatGPT

    “Which carpet cleaner brand should I buy in New Zealand?”

    1. 1BISSELL
    2. 2Vax
    3. 3Rug Doctor
  • Asked ChatGPT

    “What are the best carpet cleaner brands in New Zealand?”

    1. 1BISSELL
    2. 2Vax
    3. 3Rug Doctor
    4. 4Karcher
  • Asked ChatGPT

    “What's the best carpet cleaner brand in New Zealand for deep cleaning carpets?”

    1. 1BISSELL
    2. 2Rug Doctor
    3. 3Vax
  • Searched Google, AI Overview

    “best carpet cleaner nz”

    1. 1BISSELL
  • Searched Google, AI Overview

    “pet carpet cleaner nz”

    1. 1BISSELL

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is BISSELL or Karcher more popular in search?

This chart shows how often people search Google for BISSELL and Karcher by name. Each line represents a brand's share of searches for all five carpet cleaner brands we track, month by month, from searches in New Zealand.

BISSELL and Karcher among carpet cleaner brands in New Zealand, by month

Share of searches by month for BISSELL, Karcher. The figures are in the table below the chart.

View monthly share of searches table
MonthBISSELLRug DoctorKarcherVaxTineco
Oct 202539.3%40.7%16.3%2.2%1.5%
Nov 202542.1%36%18%1.9%1.9%
Dec 202537.4%42.3%16.9%1.8%1.5%
Jan 202634.6%49.3%12.9%1.7%1.4%
Feb 202637.1%45%14.4%1.9%1.6%
Mar 202637.8%44.1%14.3%1.9%1.9%
Apr 202636.4%43.2%16.7%2.2%1.5%
May 202639.8%39.6%17.2%1.9%1.5%
Jun 202642.2%37.2%16.5%2.2%1.8%
Jul 202639.9%36.5%19.7%2.1%1.7%
Aug 202644.7%35.9%15.6%2.1%1.7%
Sep 202640.9%38.8%16.6%2.2%1.5%

How has the BISSELL and Karcher comparison changed over the last 12 months?

3 findings
  • BISSELL was ahead of Karcher in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BISSELL’s share of searches among carpet cleaner brands in New Zealand moved from 39.3% to 40.9%, and its estimated monthly branded searches moved from 7K to 7.2K.
  • Across the 12 months ending September 2026, Karcher’s share of searches among carpet cleaner brands in New Zealand moved from 16.3% to 16.6%, and its estimated monthly branded searches held steady at 2.9K.

How did search popularity change for New Zealand carpet cleaner brands in September 2026?

2 changes
  1. In September 2026, Karcher gained share of searches among carpet cleaner brands in New Zealand, from 15.6% to 16.6%.

  2. In September 2026, BISSELL lost share of searches among carpet cleaner brands in New Zealand, from 44.7% to 40.9%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using BISSELL’s and Karcher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BISSELL

5 branded search terms

  • bissell
  • bissell carpet washer
  • bissell cleaner
  • bissell helix
  • bissell steam cleaner

Karcher

1 branded search term

  • karcher

How the Brand Demand Index is measured

Other head-to-heads among carpet cleaner brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.