Rug Doctor vs Vax:Which is more popular?
In September 2026, Rug Doctor had more branded searches than Vax among carpet cleaner brands in New Zealand. Rug Doctor had about 6,800 branded searches, while Vax had 390. Rug Doctor made up 38.8% of all carpet cleaner brand searches we track, and Vax accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about carpet cleaner brands, Rug Doctor and Vax each appeared in three of the five answers. Vax was mentioned before Rug Doctor in two out of three answers.
Who do people search for more?
Rug Doctor, about 17 searches for every 1 for Vax
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Vax, named ahead of Rug Doctor in 2 of 3 answers
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Top carpet cleaner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rug Doctor and Vax were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Vax was listed before Rug Doctor in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
BISSELL1st- Vax2nd
- Rug Doctor3rd
Karcher4th
Tineco–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BISSELL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rug Doctor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vax3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Karcher1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tineco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about carpet cleaner brands
5 answers
Asked ChatGPT
“Which carpet cleaner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best carpet cleaner brands in New Zealand?”
Asked ChatGPT
“What's the best carpet cleaner brand in New Zealand for deep cleaning carpets?”
Searched Google, AI Overview
“best carpet cleaner nz”
Searched Google, AI Overview
“pet carpet cleaner nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Rug Doctor or Vax more popular in search?
This chart shows how often people search Google for Rug Doctor and Vax by name. Each line represents a brand's share of searches for all five carpet cleaner brands we track, month by month, from searches in New Zealand.
Share of searches by month for Rug Doctor, Vax. The figures are in the table below the chart.
View monthly share of searches table
| Month | BISSELL | Rug Doctor | Karcher | Vax | Tineco |
|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 40.7% | 16.3% | 2.2% | 1.5% |
| Nov 2025 | 42.1% | 36% | 18% | 1.9% | 1.9% |
| Dec 2025 | 37.4% | 42.3% | 16.9% | 1.8% | 1.5% |
| Jan 2026 | 34.6% | 49.3% | 12.9% | 1.7% | 1.4% |
| Feb 2026 | 37.1% | 45% | 14.4% | 1.9% | 1.6% |
| Mar 2026 | 37.8% | 44.1% | 14.3% | 1.9% | 1.9% |
| Apr 2026 | 36.4% | 43.2% | 16.7% | 2.2% | 1.5% |
| May 2026 | 39.8% | 39.6% | 17.2% | 1.9% | 1.5% |
| Jun 2026 | 42.2% | 37.2% | 16.5% | 2.2% | 1.8% |
| Jul 2026 | 39.9% | 36.5% | 19.7% | 2.1% | 1.7% |
| Aug 2026 | 44.7% | 35.9% | 15.6% | 2.1% | 1.7% |
| Sep 2026 | 40.9% | 38.8% | 16.6% | 2.2% | 1.5% |
How has the Rug Doctor and Vax comparison changed over the last 12 months?
3 findings
- Rug Doctor was ahead of Vax in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rug Doctor’s share of searches among carpet cleaner brands in New Zealand moved from 40.7% to 38.8%, and its estimated monthly branded searches moved from 7.2K to 6.8K.
- Across the 12 months ending September 2026, Vax’s share of searches among carpet cleaner brands in New Zealand held steady at 2.2%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for New Zealand carpet cleaner brands in September 2026?
1 change
In September 2026, Rug Doctor gained share of searches among carpet cleaner brands in New Zealand, from 35.9% to 38.8%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Rug Doctor’s and Vax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rug Doctor
4 branded search terms
- clean rug doctor
- rug doctor
- rug doctor hire
- rugdoctor
Vax
1 branded search term
- vax carpet cleaner
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