How popular isRug Doctor in search?
In August 2026, there were an estimated 7.5K branded searches for Rug Doctor in New Zealand which is down 6.8% over the last 11 months. Rug Doctor holds 85.9% estimated Share of Search among New Zealand carpet cleaning companies and is ranked 1st of 3 competitors for search popularity.
Rug Doctor85.9%
Chem-Dry13.6%
Jim's Carpet Cleaning0.46%
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Which carpet cleaning companies compete with Rug Doctor?
Share of Search by month for Rug Doctor, Chem-Dry. The figures are in the table below the chart.
View monthly share of search table
| Month | Rug Doctor | Chem-Dry | Jim's Carpet Cleaning |
|---|---|---|---|
| Oct 2025 | 85.9% | 14% | 0.11% |
| Nov 2025 | 83.4% | 16.5% | 0.1% |
| Dec 2025 | 88.8% | 11.1% | 0.09% |
| Jan 2026 | 89.8% | 10.1% | 0.07% |
| Feb 2026 | 86.4% | 13.4% | 0.2% |
| Mar 2026 | 84.9% | 14.8% | 0.3% |
| Apr 2026 | 85.9% | 13.8% | 0.3% |
| May 2026 | 86.8% | 13% | 0.23% |
| Jun 2026 | 85.4% | 14.4% | 0.23% |
| Jul 2026 | 86.4% | 13.2% | 0.34% |
| Aug 2026 | 85.9% | 13.6% | 0.46% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.9% | 7.5K | 0% | -0.5 points | |
| 2, held 2nd | 13.6% | 1.2K | +3.5% | +0.4 points | |
| 3, held 3rd | 0.46% | 40 | +33.3% | +0.1 points |
85.9%
held 1st · 7.5K estimated branded searches · 0% vs prior month · -0.5 points
2.
Chem-Dry13.6%
held 2nd · 1.2K estimated branded searches · +3.5% vs prior month · +0.4 points
0.46%
held 3rd · 40 estimated branded searches · +33.3% vs prior month · +0.1 points
Compare search popularity between Rug Doctor and its closest rivals
How has branded search demand for Rug Doctor changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Rug Doctor in New Zealand fell from 8.1K to 7.5K.
- Across the 11 months ending August 2026, Rug Doctor’s estimated Share of Search among carpet cleaning companies in New Zealand peaked at 89.8% in January 2026 and was lowest at 83.4% in November 2025.
How did search popularity change for New Zealand carpet cleaning companies in August 2026?
1 change
Estimated monthly branded searches for Jim's Carpet Cleaning in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.
How is Rug Doctor measured?
Brandwave collects information about searches that people make online using Rug Doctor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
12 branded search terms
- clean rug doctor
- rug doctor
- rug doctor cost
- rug doctor hire
- rug doctor near me
- rug doctor nz
- rug doctor odour remover
- rug doctor stain remover
- rug doctor upholstery cleaner
- rugdoctor
- rugdoctor co nz
- rugdoctor nz
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Is Rug Doctor your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.