Brandwave

Carpet cleaning companies in New Zealand:Which brands are most popular in search?

In August 2026, Rug Doctor was the most searched among carpet cleaning companies in New Zealand, with an estimated 7.5K branded searches and 85.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Rug Doctor85.9%
  2. Chem-Dry13.6%
  3. Jim's Carpet Cleaning0.46%

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Share of SearchLeaderboard

Compare the carpet and upholstery cleaning companies New Zealand homes book. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among carpet cleaning companies in New Zealand, by month

Share of Search by month for Rug Doctor, Chem-Dry. The figures are in the table below the chart.

View monthly share of search table
MonthRug DoctorChem-DryJim's Carpet Cleaning
Oct 202585.9%14%0.11%
Nov 202583.4%16.5%0.1%
Dec 202588.8%11.1%0.09%
Jan 202689.8%10.1%0.07%
Feb 202686.4%13.4%0.2%
Mar 202684.9%14.8%0.3%
Apr 202685.9%13.8%0.3%
May 202686.8%13%0.23%
Jun 202685.4%14.4%0.23%
Jul 202686.4%13.2%0.34%
Aug 202685.9%13.6%0.46%
Sep 2026———

This month’s ranking, August 2026

  1. 1.Rug Doctor

    85.9%

    held 1st · 7.5K estimated branded searches · 0% vs prior month · -0.5 points

  2. 2.Chem-Dry

    13.6%

    held 2nd · 1.2K estimated branded searches · +3.5% vs prior month · +0.4 points

  3. 3.Jim's Carpet Cleaning

    0.46%

    held 3rd · 40 estimated branded searches · +33.3% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among carpet cleaning companies in New Zealand?

In August 2026, Rug Doctor was the most searched among carpet cleaning companies in New Zealand, with an estimated 7.5K branded searches and 85.9% estimated Share of Search within this set. Chem-Dry is in 2nd place, 72.3 percentage points behind at 13.6% Share of Search.

New Zealand carpet cleaning companies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Rug Doctor85.9%89.8%Jan 202683.4%Nov 20251st
Chem-Dry14% → 13.6%16.5%Nov 202510.1%Jan 20262nd
Jim's Carpet Cleaning0.11% → 0.46%0.46%Aug 20260.07%Jan 20263rd

Each finding as a sentence

  • Across the 11 months ending August 2026, Rug Doctor’s estimated Share of Search among carpet cleaning companies in New Zealand peaked at 89.8% in January 2026 and was lowest at 83.4% in November 2025.
  • Across the 11 months ending August 2026, Chem-Dry’s estimated Share of Search among carpet cleaning companies in New Zealand peaked at 16.5% in November 2025 and was lowest at 10.1% in January 2026.
  • Across the 11 months ending August 2026, Rug Doctor, Chem-Dry and Jim's Carpet Cleaning held steady: their estimated Share of Search among carpet cleaning companies in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand carpet cleaning companies in August 2026?

  1. Estimated monthly branded searches for Jim's Carpet Cleaning in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.

How the Brand Demand Index is measured

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