Chem-Dry vs Rug Doctor:Which is more popular by branded search in New Zealand?
In August 2026, Rug Doctor had more branded searches than Chem-Dry among carpet cleaning companies in New Zealand. Rug Doctor was estimated to have 7.5K branded searches compared to Chem-Dry’s 1.2K, and held an 85.9% Share of Search versus Chem-Dry’s 13.6%.
Follow Chem-Dry vs Rug Doctor and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Chem-Dry or Rug Doctor?
Compare the carpet and upholstery cleaning companies New Zealand homes book. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rug Doctor, Chem-Dry. The figures are in the table below the chart.
View monthly share of search table
| Month | Rug Doctor | Chem-Dry | Jim's Carpet Cleaning |
|---|---|---|---|
| Oct 2025 | 85.9% | 14% | 0.11% |
| Nov 2025 | 83.4% | 16.5% | 0.1% |
| Dec 2025 | 88.8% | 11.1% | 0.09% |
| Jan 2026 | 89.8% | 10.1% | 0.07% |
| Feb 2026 | 86.4% | 13.4% | 0.2% |
| Mar 2026 | 84.9% | 14.8% | 0.3% |
| Apr 2026 | 85.9% | 13.8% | 0.3% |
| May 2026 | 86.8% | 13% | 0.23% |
| Jun 2026 | 85.4% | 14.4% | 0.23% |
| Jul 2026 | 86.4% | 13.2% | 0.34% |
| Aug 2026 | 85.9% | 13.6% | 0.46% |
| Sep 2026 | — | — | — |
How has the Chem-Dry and Rug Doctor comparison changed over the last 12 months?
3 findings
- Rug Doctor was ahead of Chem-Dry in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chem-Dry’s estimated Share of Search among carpet cleaning companies in New Zealand moved from 14% to 13.6%, and its estimated monthly branded searches moved from 1.3K to 1.2K.
- Across the 11 months ending August 2026, Rug Doctor’s estimated Share of Search among carpet cleaning companies in New Zealand held steady at 85.9%, and its estimated monthly branded searches moved from 8.1K to 7.5K.
How did search popularity change for New Zealand carpet cleaning companies in August 2026?
0 changes
Neither Chem-Dry nor Rug Doctor moved beyond provider rounding among carpet cleaning companies in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Chem-Dry’s and Rug Doctor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chem-Dry
13 branded search terms
- capital chem dry
- chem dry
- chem dry near me
- chem dry new zealand
- chem dry northland
- chem dry nz
- chem dry rug cleaning
- chemdry
- chemdry co nz
- chemdry nz
- harbour city chem dry
- supercity chem dry
- waikato chem dry
Rug Doctor
12 branded search terms
- clean rug doctor
- rug doctor
- rug doctor cost
- rug doctor hire
- rug doctor near me
- rug doctor nz
- rug doctor odour remover
- rug doctor stain remover
- rug doctor upholstery cleaner
- rugdoctor
- rugdoctor co nz
- rugdoctor nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.