Brandwave

Macpac vs OZtrail:Which is more popular?

In September 2026, Macpac had more branded searches than OZtrail among camping chair brands in New Zealand. Macpac had about 50,400 branded searches, while OZtrail had 1,110. Macpac made up 45.1% of all camping chair brand searches we track, and OZtrail accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about camping chair brands, Macpac appeared in three of the five answers and OZtrail in two. Macpac was mentioned before OZtrail in every answer.

Among camping chair brands in New Zealand in September 2026

Who do people search for more?

Macpac, about 45 searches for every 1 for OZtrail

Macpac 50.4K searchesOZtrail 1.1K searches

Who does AI mention more?

Macpac, mentioned in 3 of 5 answers, OZtrail in 2

Macpac in 3 of 5OZtrail in 2 of 5

Who does AI recommend more?

Macpac, named ahead of OZtrail in every answer

Macpac first in 3OZtrail never first

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Top camping chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Macpac was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. OZtrail was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Macpac was listed before OZtrail in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Macpac1st
  2. Zempire2nd
  3. Helinox3rd
  4. Kathmandu4th
  5. Coleman5th
  6. OZtrail6th
  7. Wanderer–
  8. Spinifex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kathmandu3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coleman3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zempire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OZtrail2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Helinox2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wanderer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spinifex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camping chair brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Macpac or OZtrail more popular in search?

This chart shows how often people search Google for Macpac and OZtrail by name. Each line represents a brand's share of searches for all eight camping chair brands we track, month by month, from searches in New Zealand.

Macpac and OZtrail among camping chair brands in New Zealand, by month

Share of searches by month for Macpac, OZtrail. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacZempireOZtrailHelinoxColemanWandererSpinifex
Oct 202546.1%48%4.5%1.3%0.07%0.1%0.02%0%
Nov 202550.9%43.7%3.9%1.3%0.08%0.16%0.02%<0.01%
Dec 202546.4%46.9%4.8%1.6%0.09%0.13%0.02%<0.01%
Jan 202645.9%46.3%5.7%1.9%0.09%0.14%0.01%<0.01%
Feb 202647%49%2.8%1.1%0.09%0.07%0.02%0%
Mar 202648%49.6%1.6%0.66%0.06%0.06%0.01%0%
Apr 202652.5%45.9%1.1%0.4%0.06%0.04%0.01%<0.01%
May 202648.9%49.9%0.8%0.32%0.06%0.03%<0.01%0%
Jun 202649.5%49.3%0.76%0.29%0.05%0.03%0.01%<0.01%
Jul 202654.2%44.4%0.94%0.38%0.03%0.05%<0.01%<0.01%
Aug 202652.6%45.2%1.4%0.66%0.05%0.03%0.02%<0.01%
Sep 202651.5%45.1%2.3%0.99%0.1%0.06%0.02%0%

How has the Macpac and OZtrail comparison changed over the last 12 months?

3 findings
  • Macpac was ahead of OZtrail in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Macpac’s share of searches among camping chair brands in New Zealand moved from 48% to 45.1%, and its estimated monthly branded searches moved from 59.8K to 50.4K.
  • Across the 12 months ending September 2026, OZtrail’s share of searches among camping chair brands in New Zealand moved from 1.3% to 0.99%, and its estimated monthly branded searches moved from 1.6K to 1.1K.

How did search popularity change for New Zealand camping chair brands in September 2026?

2 changes

  1. OZtrail’s share of searches among camping chair brands in New Zealand has gained ground for 3 months in a row, from 0.29% to 0.99% in September 2026.

  2. Estimated monthly branded searches for Macpac in New Zealand fell 15.7% over 12 measured months, from 59.8K to 50.4K in September 2026.

How are branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Macpac’s and OZtrail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Macpac

14 branded search terms

  • Macpac
  • macpac bags
  • macpac colombo st
  • macpac fleece
  • macpac outlet
  • macpac queen st
  • macpac queensgate
  • macpac sale
  • macpac st lukes
  • macpac te rapa
  • macpac tents
  • macpac tower junction
  • macpac vest
  • macpac westgate

OZtrail

7 branded search terms

  • oztrail
  • oztrail fast frame
  • oztrail fatmat
  • oztrail hiker fly
  • oztrail queen stretcher
  • oztrail stretcher
  • oztrail swag

How the Brand Demand Index is measured

Other head-to-heads among camping chair brands

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