Brandwave

Dr. Brown's vs Philips Avent:Which is more popular?

In September 2026, Dr. Brown's had more branded searches than Philips Avent among baby steriliser brands in New Zealand. Dr. Brown's had about 520 branded searches, while Philips Avent had 460. Dr. Brown's made up 7.6% of all baby steriliser brand searches we track, and Philips Avent accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about baby steriliser brands, Philips Avent appeared in four of the five answers and Dr. Brown's in two. Philips Avent was mentioned before Dr. Brown's in every answer.

Among baby steriliser brands in New Zealand in September 2026

Who do people search for more?

Dr. Brown's, about 13% more searches than Philips Avent

Dr. Brown's 520 searchesPhilips Avent 460 searches

Who does AI mention more?

Philips Avent, mentioned in 4 of 5 answers, Dr. Brown's in 2

Philips Avent in 4 of 5Dr. Brown's in 2 of 5

Who does AI recommend more?

Philips Avent, named ahead of Dr. Brown's in every answer

Philips Avent first in 4Dr. Brown's never first

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Top baby steriliser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips Avent was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dr. Brown's was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Philips Avent was listed before Dr. Brown's in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips Avent1st
  2. Tommee Tippee2nd
  3. Dr. Brown's3rd
  4. Baby Brezza4th
  5. Pigeon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tommee Tippee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips Avent4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baby Brezza3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dr. Brown's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pigeon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby steriliser brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Dr. Brown's or Philips Avent more popular in search?

This chart shows how often people search Google for Dr. Brown's and Philips Avent by name. Each line represents a brand's share of searches for all five baby steriliser brands we track, month by month, from searches in New Zealand.

Dr. Brown's and Philips Avent among baby steriliser brands in New Zealand, by month

Share of searches by month for Dr. Brown's, Philips Avent. The figures are in the table below the chart.

View monthly share of searches table
MonthTommee TippeePigeonBaby BrezzaDr. Brown'sPhilips Avent
Oct 202538.1%30.4%16.7%7.6%7.2%
Nov 202535.3%33.6%15.1%8%8%
Dec 202535.4%29.3%16.2%9%10.1%
Jan 202635.9%33.5%15.5%6.9%8.3%
Feb 202634.4%33.2%14.9%8.7%8.7%
Mar 202636.6%34.2%13%8.5%7.7%
Apr 202632.4%36.5%13.8%8.1%9.2%
May 202637.2%33.8%12.8%8.4%7.8%
Jun 202632.7%38.1%14%7%8.3%
Jul 202635.6%34.9%14.5%7.3%7.7%
Aug 202636.4%33.9%14.1%7.8%7.9%
Sep 202637.4%35.2%12.9%7.6%6.8%

How has the Dr. Brown's and Philips Avent comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: Philips Avent took it in December 2025, Dr. Brown's took it in March 2026, Philips Avent took it in April 2026, Dr. Brown's took it in May 2026, Philips Avent took it in June 2026, Dr. Brown's took it in September 2026.
  • Across the 12 months ending September 2026, Dr. Brown's’ share of searches among baby steriliser brands in New Zealand held steady at 7.6%, and its estimated monthly branded searches moved from 400 to 520.
  • Across the 12 months ending September 2026, Philips Avent’s share of searches among baby steriliser brands in New Zealand moved from 7.2% to 6.8%, and its estimated monthly branded searches moved from 380 to 460.

How did search popularity change for New Zealand baby steriliser brands in September 2026?

2 changes

  1. In September 2026, Philips Avent lost share of searches among baby steriliser brands in New Zealand, from 7.9% to 6.8%.

  2. In September 2026, Dr. Brown's rose from 5th to 4th among baby steriliser brands in New Zealand.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Dr. Brown's’ and Philips Avent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dr. Brown's

5 branded search terms

  • dr browns
  • dr browns glass bottle
  • dr browns happypaci
  • dr browns steriliser
  • drbrowns

Philips Avent

4 branded search terms

  • philips avent
  • philips avent soothie
  • philips avent termometer
  • philipsavent

How the Brand Demand Index is measured

Other head-to-heads among baby steriliser brands

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