Brandwave

Auckland pilates studios in New Zealand:Which brands are most popular in search?

In August 2026, Reform Fitness was the most searched among auckland pilates studios in New Zealand, with an estimated 18.2K branded searches and 81% estimated Share of Search within this set.

Share of Search, August 2026
  1. Reform Fitness81%
  2. SO Fitness7%
  3. Aligne Studio3.3%
  4. KX Pilates2.9%
  5. Always Pilates2.8%
  6. Studio Pilates International2.6%
  7. Peak Pilates & Physiotherapy0.45%

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Share of SearchLeaderboard

Compare Auckland Pilates studios using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among auckland pilates studios in New Zealand, by month

Share of Search by month for Reform Fitness, SO Fitness, Aligne Studio, KX Pilates, Always Pilates, Studio Pilates International. The figures are in the table below the chart.

View monthly share of search table
MonthReform FitnessSO FitnessAligne StudioKX PilatesAlways PilatesStudio Pilates InternationalPeak Pilates & Physiotherapy
Oct 202583.7%6.5%0.28%3%3.6%2.6%0.24%
Nov 202584.6%6.7%0.24%2.5%2.5%3.2%0.32%
Dec 202586.2%5.9%0.19%2.2%2.4%2.8%0.28%
Jan 202684.2%7.1%0.26%2.8%2.3%3.1%0.22%
Feb 202683.5%7.9%0.2%2.4%3%2.7%0.24%
Mar 202683.6%7.6%0.72%2.5%3%2.3%0.32%
Apr 202682.5%6.3%2.4%3.4%2.4%2.6%0.32%
May 202678.9%6.3%3.6%4.7%3%3.2%0.39%
Jun 202681.2%7%3.1%3.1%2.6%2.5%0.38%
Jul 202681%7.3%2.8%3%2.8%2.7%0.32%
Aug 202681%7%3.3%2.9%2.8%2.6%0.45%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Reform Fitness

    81%

    held 1st · 18.2K estimated branded searches · +1% vs prior month · -0.1 points

  2. 2.SO Fitness

    7%

    held 2nd · 1.6K estimated branded searches · -3.7% vs prior month · -0.3 points

  3. 3.Aligne Studio

    3.3%

    moved from 4th to 3rd · 750 estimated branded searches · +19% vs prior month · +0.5 points

  4. 4.KX Pilates

    2.9%

    moved from 3rd to 4th · 650 estimated branded searches · -3% vs prior month · -0.1 points

  5. 5.Always Pilates

    2.8%

    held 5th · 620 estimated branded searches · 0% vs prior month · 0 points

  6. 6.Studio Pilates International

    2.6%

    held 6th · 590 estimated branded searches · -1.7% vs prior month · -0.1 points

  7. 7.Peak Pilates & Physiotherapy

    0.45%

    held 7th · 100 estimated branded searches · +42.9% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among auckland pilates studios in New Zealand?

In August 2026, Reform Fitness was the most searched among auckland pilates studios in New Zealand, with an estimated 18.2K branded searches and 81% estimated Share of Search within this set. SO Fitness is in 2nd place, 74 percentage points behind at 7% Share of Search.

New Zealand auckland pilates studios, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Reform Fitness83.7% → 81%86.2%Dec 202578.9%May 20261st
SO Fitness6.5% → 7%7.9%Feb 20265.9%Dec 20252nd
Aligne Studio0.28% → 3.3%3.6%May 20260.19%Dec 20256th → 3rd
KX Pilates3% → 2.9%4.7%May 20262.2%Dec 20254th
Always Pilates3.6% → 2.8%3.6%Oct 20252.3%Jan 20263rd → 5th
Studio Pilates International2.6%3.2%May 20262.3%Mar 20265th → 6th
Peak Pilates & Physiotherapy0.24% → 0.45%0.45%Aug 20260.22%Jan 20267th

Each finding as a sentence

  • Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among auckland pilates studios in New Zealand decreased from 83.7% to 81%.
  • Across the 11 months ending August 2026, Aligne Studio’s estimated Share of Search among auckland pilates studios in New Zealand increased from 0.28% to 3.3%.
  • Across the 11 months ending August 2026, Always Pilates’ estimated Share of Search among auckland pilates studios in New Zealand decreased from 3.6% to 2.8%.
  • Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among auckland pilates studios in New Zealand peaked at 86.2% in December 2025 and was lowest at 78.9% in May 2026.
  • Across the 11 months ending August 2026, SO Fitness’ estimated Share of Search among auckland pilates studios in New Zealand peaked at 7.9% in February 2026 and was lowest at 5.9% in December 2025.
  • Across the 11 months ending August 2026, Aligne Studio’s estimated Share of Search among auckland pilates studios in New Zealand peaked at 3.6% in May 2026 and was lowest at 0.19% in December 2025.
  • Across the 11 months ending August 2026, KX Pilates’ estimated Share of Search among auckland pilates studios in New Zealand peaked at 4.7% in May 2026 and was lowest at 2.2% in December 2025.
  • Across the 11 months ending August 2026, Always Pilates’ estimated Share of Search among auckland pilates studios in New Zealand peaked at 3.6% in October 2025 and was lowest at 2.3% in January 2026.
  • Across the 11 months ending August 2026, Aligne Studio rose from 6th to 3rd among auckland pilates studios in New Zealand.
  • Across the 11 months ending August 2026, Always Pilates fell from 3rd to 5th among auckland pilates studios in New Zealand.
  • Across the 11 months ending August 2026, Studio Pilates International fell from 5th to 6th among auckland pilates studios in New Zealand.
  • Across the 11 months ending August 2026, SO Fitness, KX Pilates and Peak Pilates & Physiotherapy held steady: their estimated Share of Search among auckland pilates studios in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand auckland pilates studios in August 2026?

  1. In August 2026, Aligne Studio overtook KX Pilates to rank 3rd among auckland pilates studios in New Zealand, at 3.3%.

  2. KX Pilates’ estimated Share of Search among auckland pilates studios in New Zealand has lost ground for 3 months in a row, from 4.7% to 2.9% in August 2026.

  3. Estimated monthly branded searches for Peak Pilates & Physiotherapy in New Zealand rose 66.7% over 11 measured months, from 60 to 100 in August 2026.

  4. Estimated monthly branded searches for Always Pilates in New Zealand fell 32.6% over 11 measured months, from 920 to 620 in August 2026.

  5. Estimated monthly branded searches for Reform Fitness in New Zealand fell 14.4% over 11 measured months, from 21.2K to 18.2K in August 2026.

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