AML and identity verification software in New Zealand:Which brands are most popular in search?
In August 2026, First AML was the most searched among AML and identity verification software in New Zealand, with an estimated 1.7K branded searches and 56.8% estimated Share of Search within this set.
First AML56.8%
APLYiD31%
Cloudcheck6.8%
Sumsub5.4%
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Share of SearchLeaderboard
Compare the anti-money laundering and ID verification tools New Zealand lawyers, accountants and agents use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for First AML, APLYiD, Cloudcheck, Sumsub. The figures are in the table below the chart.
View monthly share of search table
| Month | First AML | APLYiD | Cloudcheck | Sumsub |
|---|---|---|---|---|
| Oct 2025 | 57.9% | 30.6% | 5.6% | 5.9% |
| Nov 2025 | 56.6% | 31.4% | 6.6% | 5.5% |
| Dec 2025 | 56.4% | 31.4% | 5.1% | 7.2% |
| Jan 2026 | 55.5% | 30.2% | 7.8% | 6.5% |
| Feb 2026 | 61.7% | 28.3% | 5.6% | 4.4% |
| Mar 2026 | 59.6% | 28% | 7.2% | 5.1% |
| Apr 2026 | 62.9% | 29.2% | 4.1% | 3.8% |
| May 2026 | 60.4% | 27.6% | 5.5% | 6.5% |
| Jun 2026 | 56.6% | 31.3% | 5.4% | 6.7% |
| Jul 2026 | 61.6% | 28% | 5.5% | 4.8% |
| Aug 2026 | 56.8% | 31% | 6.8% | 5.4% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.8% | 1.7K | 0% | -4.8 points | |
| 2, held 2nd | 31% | 910 | +19.7% | +2.9 points | |
| 3, held 3rd | 6.8% | 200 | +33.3% | +1.3 points | |
| 4, held 4th | 5.4% | 160 | +23.1% | +0.6 points |
56.8%
held 1st · 1.7K estimated branded searches · 0% vs prior month · -4.8 points
2.
APLYiD31%
held 2nd · 910 estimated branded searches · +19.7% vs prior month · +2.9 points
6.8%
held 3rd · 200 estimated branded searches · +33.3% vs prior month · +1.3 points
4.
Sumsub5.4%
held 4th · 160 estimated branded searches · +23.1% vs prior month · +0.6 points
Compare search popularity between leading brands
- First AML vs APLYiD: compare search popularity
- First AML vs Cloudcheck: compare search popularity
- First AML vs Sumsub: compare search popularity
- APLYiD vs Cloudcheck: compare search popularity
- APLYiD vs Sumsub: compare search popularity
- Cloudcheck vs Sumsub: compare search popularity
- Compare any of these brands
Which brand is most popular in search among AML and identity verification software in New Zealand?
4 brands
In August 2026, First AML was the most searched among AML and identity verification software in New Zealand, with an estimated 1.7K branded searches and 56.8% estimated Share of Search within this set. APLYiD is in 2nd place, 25.9 percentage points behind at 31% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| First AML | 57.9% → 56.8% | 62.9%Apr 2026 | 55.5%Jan 2026 | 1st |
| APLYiD | 30.6% → 31% | 31.4%Nov 2025 | 27.6%May 2026 | 2nd |
| Cloudcheck | 5.6% → 6.8% | 7.8%Jan 2026 | 4.1%Apr 2026 | 4th → 3rd |
| Sumsub | 5.9% → 5.4% | 7.2%Dec 2025 | 3.8%Apr 2026 | 3rd → 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, First AML’s estimated Share of Search among AML and identity verification software in New Zealand decreased from 57.9% to 56.8%.
- Across the 11 months ending August 2026, Cloudcheck’s estimated Share of Search among AML and identity verification software in New Zealand increased from 5.6% to 6.8%.
- Across the 11 months ending August 2026, First AML’s estimated Share of Search among AML and identity verification software in New Zealand peaked at 62.9% in April 2026 and was lowest at 55.5% in January 2026.
- Across the 11 months ending August 2026, APLYiD’s estimated Share of Search among AML and identity verification software in New Zealand peaked at 31.4% in November 2025 and was lowest at 27.6% in May 2026.
- Across the 11 months ending August 2026, Cloudcheck’s estimated Share of Search among AML and identity verification software in New Zealand peaked at 7.8% in January 2026 and was lowest at 4.1% in April 2026.
- Across the 11 months ending August 2026, Sumsub’s estimated Share of Search among AML and identity verification software in New Zealand peaked at 7.2% in December 2025 and was lowest at 3.8% in April 2026.
- Across the 11 months ending August 2026, Cloudcheck rose from 4th to 3rd among AML and identity verification software in New Zealand.
- Across the 11 months ending August 2026, Sumsub fell from 3rd to 4th among AML and identity verification software in New Zealand.
- Across the 11 months ending August 2026, APLYiD held steady: its estimated Share of Search among AML and identity verification software in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand AML and identity verification software in August 2026?
4 changes
In August 2026, APLYiD gained estimated Share of Search among AML and identity verification software in New Zealand, from 28% to 31%.
In August 2026, Cloudcheck gained estimated Share of Search among AML and identity verification software in New Zealand, from 5.5% to 6.8%.
In August 2026, Sumsub gained estimated Share of Search among AML and identity verification software in New Zealand, from 4.8% to 5.4%.
In August 2026, First AML lost estimated Share of Search among AML and identity verification software in New Zealand, from 61.6% to 56.8%.
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