Brandwave

How popular isFirst AML in search?

In August 2026, there were an estimated 1.7K branded searches for First AML in New Zealand which is down 14.4% over the last 11 months. First AML holds 56.8% estimated Share of Search among New Zealand AML and identity verification software and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. First AML56.8%
  2. APLYiD31%
  3. Cloudcheck6.8%
  4. Sumsub5.4%
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Which AML and identity verification software compete with First AML?

First AML against AML and identity verification software in New Zealand, by month

Share of Search by month for First AML, APLYiD, Cloudcheck, Sumsub. The figures are in the table below the chart.

View monthly share of search table
MonthFirst AMLAPLYiDCloudcheckSumsub
Oct 202557.9%30.6%5.6%5.9%
Nov 202556.6%31.4%6.6%5.5%
Dec 202556.4%31.4%5.1%7.2%
Jan 202655.5%30.2%7.8%6.5%
Feb 202661.7%28.3%5.6%4.4%
Mar 202659.6%28%7.2%5.1%
Apr 202662.9%29.2%4.1%3.8%
May 202660.4%27.6%5.5%6.5%
Jun 202656.6%31.3%5.4%6.7%
Jul 202661.6%28%5.5%4.8%
Aug 202656.8%31%6.8%5.4%
Sep 2026————

  1. 1.First AML

    56.8%

    held 1st · 1.7K estimated branded searches · 0% vs prior month · -4.8 points

  2. 2.APLYiD

    31%

    held 2nd · 910 estimated branded searches · +19.7% vs prior month · +2.9 points

  3. 3.Cloudcheck

    6.8%

    held 3rd · 200 estimated branded searches · +33.3% vs prior month · +1.3 points

  4. 4.Sumsub

    5.4%

    held 4th · 160 estimated branded searches · +23.1% vs prior month · +0.6 points

Compare search popularity between First AML and its closest rivals

How has branded search demand for First AML changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for First AML in New Zealand fell from 1.9K to 1.7K.
  • Across the 11 months ending August 2026, First AML’s estimated Share of Search among AML and identity verification software in New Zealand decreased from 57.9% to 56.8%.
  • Across the 11 months ending August 2026, First AML’s estimated Share of Search among AML and identity verification software in New Zealand peaked at 62.9% in April 2026 and was lowest at 55.5% in January 2026.

How did search popularity change for New Zealand AML and identity verification software in August 2026?

  1. In August 2026, APLYiD gained estimated Share of Search among AML and identity verification software in New Zealand, from 28% to 31%.

  2. In August 2026, Cloudcheck gained estimated Share of Search among AML and identity verification software in New Zealand, from 5.5% to 6.8%.

  3. In August 2026, Sumsub gained estimated Share of Search among AML and identity verification software in New Zealand, from 4.8% to 5.4%.

  4. In August 2026, First AML lost estimated Share of Search among AML and identity verification software in New Zealand, from 61.6% to 56.8%.

How is First AML measured?

Brandwave collects information about searches that people make online using First AML’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • first aml
  • first aml new zealand
  • first aml nz
  • firstaml
  • firstaml com
  • firstaml nz

Do you work for First AML? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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