Cloudcheck vs First AML:Which is more popular by branded search in New Zealand?
In August 2026, First AML had more branded searches than Cloudcheck among AML and identity verification software in New Zealand. First AML was estimated to have 1.7K branded searches compared to Cloudcheck’s 200, and held a 56.8% Share of Search versus Cloudcheck’s 6.8%.
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Which is more popular in search, Cloudcheck or First AML?
Compare the anti-money laundering and ID verification tools New Zealand lawyers, accountants and agents use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for First AML, Cloudcheck. The figures are in the table below the chart.
View monthly share of search table
| Month | First AML | APLYiD | Cloudcheck | Sumsub |
|---|---|---|---|---|
| Oct 2025 | 57.9% | 30.6% | 5.6% | 5.9% |
| Nov 2025 | 56.6% | 31.4% | 6.6% | 5.5% |
| Dec 2025 | 56.4% | 31.4% | 5.1% | 7.2% |
| Jan 2026 | 55.5% | 30.2% | 7.8% | 6.5% |
| Feb 2026 | 61.7% | 28.3% | 5.6% | 4.4% |
| Mar 2026 | 59.6% | 28% | 7.2% | 5.1% |
| Apr 2026 | 62.9% | 29.2% | 4.1% | 3.8% |
| May 2026 | 60.4% | 27.6% | 5.5% | 6.5% |
| Jun 2026 | 56.6% | 31.3% | 5.4% | 6.7% |
| Jul 2026 | 61.6% | 28% | 5.5% | 4.8% |
| Aug 2026 | 56.8% | 31% | 6.8% | 5.4% |
| Sep 2026 | — | — | — | — |
How has the Cloudcheck and First AML comparison changed over the last 12 months?
3 findings
- First AML was ahead of Cloudcheck in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cloudcheck’s estimated Share of Search among AML and identity verification software in New Zealand moved from 5.6% to 6.8%, and its estimated monthly branded searches moved from 190 to 200.
- Across the 11 months ending August 2026, First AML’s estimated Share of Search among AML and identity verification software in New Zealand moved from 57.9% to 56.8%, and its estimated monthly branded searches moved from 1.9K to 1.7K.
How did search popularity change for New Zealand AML and identity verification software in August 2026?
2 changes

In August 2026, Cloudcheck gained estimated Share of Search among AML and identity verification software in New Zealand, from 5.5% to 6.8%.

In August 2026, First AML lost estimated Share of Search among AML and identity verification software in New Zealand, from 61.6% to 56.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Cloudcheck’s and First AML’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cloudcheck
2 branded search terms
- cloudcheck
- cloudcheck nz
First AML
6 branded search terms
- first aml
- first aml new zealand
- first aml nz
- firstaml
- firstaml com
- firstaml nz

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