How popular isSumsub in search?
In August 2026, there were an estimated 160 branded searches for Sumsub in New Zealand which is down 20% over the last 11 months. Sumsub holds 5.4% estimated Share of Search among New Zealand AML and identity verification software and is ranked 4th of 4 competitors for search popularity.
First AML56.8%
APLYiD31%
Cloudcheck6.8%
Sumsub5.4%
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Which AML and identity verification software compete with Sumsub?
Share of Search by month for First AML, APLYiD, Cloudcheck, Sumsub. The figures are in the table below the chart.
View monthly share of search table
| Month | First AML | APLYiD | Cloudcheck | Sumsub |
|---|---|---|---|---|
| Oct 2025 | 57.9% | 30.6% | 5.6% | 5.9% |
| Nov 2025 | 56.6% | 31.4% | 6.6% | 5.5% |
| Dec 2025 | 56.4% | 31.4% | 5.1% | 7.2% |
| Jan 2026 | 55.5% | 30.2% | 7.8% | 6.5% |
| Feb 2026 | 61.7% | 28.3% | 5.6% | 4.4% |
| Mar 2026 | 59.6% | 28% | 7.2% | 5.1% |
| Apr 2026 | 62.9% | 29.2% | 4.1% | 3.8% |
| May 2026 | 60.4% | 27.6% | 5.5% | 6.5% |
| Jun 2026 | 56.6% | 31.3% | 5.4% | 6.7% |
| Jul 2026 | 61.6% | 28% | 5.5% | 4.8% |
| Aug 2026 | 56.8% | 31% | 6.8% | 5.4% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.8% | 1.7K | 0% | -4.8 points | |
| 2, held 2nd | 31% | 910 | +19.7% | +2.9 points | |
| 3, held 3rd | 6.8% | 200 | +33.3% | +1.3 points | |
| 4, held 4th | 5.4% | 160 | +23.1% | +0.6 points |
56.8%
held 1st · 1.7K estimated branded searches · 0% vs prior month · -4.8 points
2.
APLYiD31%
held 2nd · 910 estimated branded searches · +19.7% vs prior month · +2.9 points
6.8%
held 3rd · 200 estimated branded searches · +33.3% vs prior month · +1.3 points
4.
Sumsub5.4%
held 4th · 160 estimated branded searches · +23.1% vs prior month · +0.6 points
Compare search popularity between Sumsub and its closest rivals
How has branded search demand for Sumsub changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sumsub in New Zealand fell from 200 to 160.
- Across the 11 months ending August 2026, Sumsub’s estimated Share of Search among AML and identity verification software in New Zealand peaked at 7.2% in December 2025 and was lowest at 3.8% in April 2026.
- Across the 11 months ending August 2026, Sumsub fell from 3rd to 4th among AML and identity verification software in New Zealand.
How did search popularity change for New Zealand AML and identity verification software in August 2026?
4 changes
In August 2026, APLYiD gained estimated Share of Search among AML and identity verification software in New Zealand, from 28% to 31%.
In August 2026, Cloudcheck gained estimated Share of Search among AML and identity verification software in New Zealand, from 5.5% to 6.8%.
In August 2026, Sumsub gained estimated Share of Search among AML and identity verification software in New Zealand, from 4.8% to 5.4%.
In August 2026, First AML lost estimated Share of Search among AML and identity verification software in New Zealand, from 61.6% to 56.8%.
How is Sumsub measured?
Brandwave collects information about searches that people make online using Sumsub’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- sumsub
- sumsub aml
- sumsub com
- sumsub id verification
- sumsub kyc
- sumsub near me
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Is Sumsub your brand?
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