Cloudcheck vs Sumsub:Which is more popular by branded search in New Zealand?
In August 2026, Cloudcheck had more branded searches than Sumsub among AML and identity verification software in New Zealand. Cloudcheck was estimated to have 200 branded searches compared to Sumsub’s 160, and held a 6.8% Share of Search versus Sumsub’s 5.4%.
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Which is more popular in search, Cloudcheck or Sumsub?
Compare the anti-money laundering and ID verification tools New Zealand lawyers, accountants and agents use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cloudcheck, Sumsub. The figures are in the table below the chart.
View monthly share of search table
| Month | First AML | APLYiD | Cloudcheck | Sumsub |
|---|---|---|---|---|
| Oct 2025 | 57.9% | 30.6% | 5.6% | 5.9% |
| Nov 2025 | 56.6% | 31.4% | 6.6% | 5.5% |
| Dec 2025 | 56.4% | 31.4% | 5.1% | 7.2% |
| Jan 2026 | 55.5% | 30.2% | 7.8% | 6.5% |
| Feb 2026 | 61.7% | 28.3% | 5.6% | 4.4% |
| Mar 2026 | 59.6% | 28% | 7.2% | 5.1% |
| Apr 2026 | 62.9% | 29.2% | 4.1% | 3.8% |
| May 2026 | 60.4% | 27.6% | 5.5% | 6.5% |
| Jun 2026 | 56.6% | 31.3% | 5.4% | 6.7% |
| Jul 2026 | 61.6% | 28% | 5.5% | 4.8% |
| Aug 2026 | 56.8% | 31% | 6.8% | 5.4% |
| Sep 2026 | — | — | — | — |
How has the Cloudcheck and Sumsub comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Cloudcheck took it in November 2025, Sumsub took it in December 2025, Cloudcheck took it in January 2026, Sumsub took it in May 2026, Cloudcheck took it in July 2026.
- Across the 11 months ending August 2026, Cloudcheck’s estimated Share of Search among AML and identity verification software in New Zealand moved from 5.6% to 6.8%, and its estimated monthly branded searches moved from 190 to 200.
- Across the 11 months ending August 2026, Sumsub’s estimated Share of Search among AML and identity verification software in New Zealand moved from 5.9% to 5.4%, and its estimated monthly branded searches moved from 200 to 160.
How did search popularity change for New Zealand AML and identity verification software in August 2026?
2 changes

In August 2026, Cloudcheck gained estimated Share of Search among AML and identity verification software in New Zealand, from 5.5% to 6.8%.

In August 2026, Sumsub gained estimated Share of Search among AML and identity verification software in New Zealand, from 4.8% to 5.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Cloudcheck’s and Sumsub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cloudcheck
2 branded search terms
- cloudcheck
- cloudcheck nz
Sumsub
6 branded search terms
- sumsub
- sumsub aml
- sumsub com
- sumsub id verification
- sumsub kyc
- sumsub near me

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