First AML vs Sumsub:Which is more popular by branded search in New Zealand?
In August 2026, First AML had more branded searches than Sumsub among AML and identity verification software in New Zealand. First AML was estimated to have 1.7K branded searches compared to Sumsub’s 160, and held a 56.8% Share of Search versus Sumsub’s 5.4%.
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Which is more popular in search, First AML or Sumsub?
Compare the anti-money laundering and ID verification tools New Zealand lawyers, accountants and agents use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for First AML, Sumsub. The figures are in the table below the chart.
View monthly share of search table
| Month | First AML | APLYiD | Cloudcheck | Sumsub |
|---|---|---|---|---|
| Oct 2025 | 57.9% | 30.6% | 5.6% | 5.9% |
| Nov 2025 | 56.6% | 31.4% | 6.6% | 5.5% |
| Dec 2025 | 56.4% | 31.4% | 5.1% | 7.2% |
| Jan 2026 | 55.5% | 30.2% | 7.8% | 6.5% |
| Feb 2026 | 61.7% | 28.3% | 5.6% | 4.4% |
| Mar 2026 | 59.6% | 28% | 7.2% | 5.1% |
| Apr 2026 | 62.9% | 29.2% | 4.1% | 3.8% |
| May 2026 | 60.4% | 27.6% | 5.5% | 6.5% |
| Jun 2026 | 56.6% | 31.3% | 5.4% | 6.7% |
| Jul 2026 | 61.6% | 28% | 5.5% | 4.8% |
| Aug 2026 | 56.8% | 31% | 6.8% | 5.4% |
| Sep 2026 | — | — | — | — |
How has the First AML and Sumsub comparison changed over the last 12 months?
3 findings
- First AML was ahead of Sumsub in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, First AML’s estimated Share of Search among AML and identity verification software in New Zealand moved from 57.9% to 56.8%, and its estimated monthly branded searches moved from 1.9K to 1.7K.
- Across the 11 months ending August 2026, Sumsub’s estimated Share of Search among AML and identity verification software in New Zealand moved from 5.9% to 5.4%, and its estimated monthly branded searches moved from 200 to 160.
How did search popularity change for New Zealand AML and identity verification software in August 2026?
2 changes
In August 2026, Sumsub gained estimated Share of Search among AML and identity verification software in New Zealand, from 4.8% to 5.4%.
In August 2026, First AML lost estimated Share of Search among AML and identity verification software in New Zealand, from 61.6% to 56.8%.
How each brand is measured
Brandwave collects information about searches that people make online using First AML’s and Sumsub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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