Brandwave

Milwaukee vs Paslode:Which is more popular?

In September 2026, Milwaukee had more branded searches than Paslode among air nailer brands in New Zealand. Milwaukee had about 2,950 branded searches, while Paslode had 720. Milwaukee made up 14.3% of all air nailer brand searches we track, and Paslode accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about air nailer brands, Paslode appeared in four of the five answers and Milwaukee in none.

Among air nailer brands in New Zealand in September 2026

Who do people search for more?

Milwaukee, about 4 searches for every 1 for Paslode

Milwaukee 3K searchesPaslode 720 searches

Who does AI mention more?

Paslode, mentioned in 4 of 5 answers, Milwaukee in 0

Paslode in 4 of 5Milwaukee in 0 of 5

Who does AI recommend more?

Paslode, the only one of the two named

Paslode first in 4Milwaukee never named

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Top air nailer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Paslode was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Paslode1st
  2. HiKOKI2nd
  3. Senco3rd
  4. Bostitch4th
  5. Makita5th
  6. Hitachi6th
  7. DeWalt7th
  8. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Paslode4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bostitch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HiKOKI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Senco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hitachi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air nailer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Milwaukee or Paslode more popular in search?

This chart shows how often people search Google for Milwaukee and Paslode by name. Each line represents a brand's share of searches for all eight air nailer brands we track, month by month, from searches in New Zealand.

Milwaukee and Paslode among air nailer brands in New Zealand, by month

Share of searches by month for Milwaukee, Paslode. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeHiKOKISencoPaslodeBostitchHitachi
Oct 202543.7%24.1%12.6%9.4%4.2%5.7%0.23%0.06%
Nov 202539.6%31.2%12.8%8%4.6%3.7%0.1%0.05%
Dec 202546.8%26.6%13.1%7.3%3%3%0.18%0%
Jan 202647.7%26.7%11.3%7.8%3.1%3.1%0.19%0%
Feb 202644.9%25.9%12.9%7.1%5.3%3.5%0.12%0.06%
Mar 202643.1%25.8%13%8.6%5.1%4.1%0.17%0.06%
Apr 202646%25.8%13%7.6%3.7%3.6%0.25%0.06%
May 202643.7%24.9%15.5%7.2%5.1%3.4%0.12%0.06%
Jun 202640.5%28.2%14.8%8.5%3.9%3.8%0.16%0.05%
Jul 202643.5%25.1%15.1%9.2%3.4%3.4%0.17%0.06%
Aug 202638.5%25.3%19%9.5%4.5%3%0.2%0.05%
Sep 202644.1%24.2%14.3%9.5%4.3%3.5%0.15%0%

How has the Milwaukee and Paslode comparison changed over the last 12 months?

3 findings
  • Milwaukee was ahead of Paslode in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among air nailer brands in New Zealand moved from 12.6% to 14.3%, and its estimated monthly branded searches moved from 2.2K to 3K.
  • Across the 12 months ending September 2026, Paslode’s share of searches among air nailer brands in New Zealand moved from 5.7% to 3.5%, and its estimated monthly branded searches moved from 1K to 720.

How did search popularity change for New Zealand air nailer brands in September 2026?

2 changes
  1. In September 2026, Milwaukee lost share of searches among air nailer brands in New Zealand, from 19% to 14.3%.

  2. Estimated monthly branded searches for Paslode in New Zealand fell 28% over 12 measured months, from 1K to 720 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Milwaukee’s and Paslode’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Milwaukee

5 branded search terms

  • milwaukee tool
  • milwaukee tool bag
  • milwaukee tool box
  • milwaukee tool kit
  • milwaukee tool set

Paslode

1 branded search term

  • paslode

How the Brand Demand Index is measured

Other head-to-heads among air nailer brands

Creator with pink hair and a pink jacket

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