HiKOKI vs Paslode:Which is more popular?
In September 2026, HiKOKI had more branded searches than Paslode among air nailer brands in New Zealand. HiKOKI had about 1,970 branded searches, while Paslode had 720. HiKOKI made up 9.5% of all air nailer brand searches we track, and Paslode accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about air nailer brands, Paslode appeared in four of the five answers and HiKOKI in three. HiKOKI and Paslode were each mentioned first in two of the four answers.
Who do people search for more?
HiKOKI, about 3 searches for every 1 for Paslode
Who does AI mention more?
Paslode, mentioned in 4 of 5 answers, HiKOKI in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top air nailer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Paslode was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HiKOKI was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. HiKOKI and Paslode were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Paslode4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bostitch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Makita3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- HiKOKI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Senco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hitachi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air nailer brands
5 answers
Asked ChatGPT
“Which air nailer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best air nailer brands in New Zealand?”
Asked ChatGPT
“What's the best air nailer brand in New Zealand for a workshop?”
Searched Google, AI Overview
“air nailer brands”
Searched Google, AI Overview
“best air nailer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is HiKOKI or Paslode more popular in search?
This chart shows how often people search Google for HiKOKI and Paslode by name. Each line represents a brand's share of searches for all eight air nailer brands we track, month by month, from searches in New Zealand.
Share of searches by month for HiKOKI, Paslode. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | HiKOKI | Senco | Paslode | Bostitch | Hitachi |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 24.1% | 12.6% | 9.4% | 4.2% | 5.7% | 0.23% | 0.06% |
| Nov 2025 | 39.6% | 31.2% | 12.8% | 8% | 4.6% | 3.7% | 0.1% | 0.05% |
| Dec 2025 | 46.8% | 26.6% | 13.1% | 7.3% | 3% | 3% | 0.18% | 0% |
| Jan 2026 | 47.7% | 26.7% | 11.3% | 7.8% | 3.1% | 3.1% | 0.19% | 0% |
| Feb 2026 | 44.9% | 25.9% | 12.9% | 7.1% | 5.3% | 3.5% | 0.12% | 0.06% |
| Mar 2026 | 43.1% | 25.8% | 13% | 8.6% | 5.1% | 4.1% | 0.17% | 0.06% |
| Apr 2026 | 46% | 25.8% | 13% | 7.6% | 3.7% | 3.6% | 0.25% | 0.06% |
| May 2026 | 43.7% | 24.9% | 15.5% | 7.2% | 5.1% | 3.4% | 0.12% | 0.06% |
| Jun 2026 | 40.5% | 28.2% | 14.8% | 8.5% | 3.9% | 3.8% | 0.16% | 0.05% |
| Jul 2026 | 43.5% | 25.1% | 15.1% | 9.2% | 3.4% | 3.4% | 0.17% | 0.06% |
| Aug 2026 | 38.5% | 25.3% | 19% | 9.5% | 4.5% | 3% | 0.2% | 0.05% |
| Sep 2026 | 44.1% | 24.2% | 14.3% | 9.5% | 4.3% | 3.5% | 0.15% | 0% |
How has the HiKOKI and Paslode comparison changed over the last 12 months?
3 findings
- HiKOKI was ahead of Paslode in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HiKOKI’s share of searches among air nailer brands in New Zealand moved from 9.4% to 9.5%, and its estimated monthly branded searches moved from 1.6K to 2K.
- Across the 12 months ending September 2026, Paslode’s share of searches among air nailer brands in New Zealand moved from 5.7% to 3.5%, and its estimated monthly branded searches moved from 1K to 720.
How did search popularity change for New Zealand air nailer brands in September 2026?
2 changes
HiKOKI’s share of searches among air nailer brands in New Zealand has gained ground for 3 months in a row, from 8.5% to 9.5% in September 2026.
Estimated monthly branded searches for Paslode in New Zealand fell 28% over 12 measured months, from 1K to 720 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using HiKOKI’s and Paslode’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among air nailer brands
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