Brandwave

Breville vs NutriBullet:Which is more popular?

In September 2026, Breville had more branded searches than NutriBullet among air fryer brands in New Zealand. Breville had about 13,200 branded searches, while NutriBullet had 720. Breville made up 51.5% of all air fryer brand searches we track, and NutriBullet accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about air fryer brands, Breville and NutriBullet each appeared in three of the five answers. Breville and NutriBullet were each mentioned first in two of the four answers that named either.

Among air fryer brands in New Zealand in September 2026

Who do people search for more?

Breville, about 18 searches for every 1 for NutriBullet

Breville 13.2K searchesNutriBullet 720 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Breville in 3 of 5NutriBullet in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Breville first in 2NutriBullet first in 2

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Top air fryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Breville was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. NutriBullet was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Breville and NutriBullet were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ninja1st
  2. Philips2nd
  3. Breville3rd
  4. NutriBullet4th
  5. Russell Hobbs5th
  6. Tefal–
  7. COSORI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NutriBullet3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Russell Hobbs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSORI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air fryer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Breville or NutriBullet more popular in search?

This chart shows how often people search Google for Breville and NutriBullet by name. Each line represents a brand's share of searches for all seven air fryer brands we track, month by month, from searches in New Zealand.

Breville and NutriBullet among air fryer brands in New Zealand, by month

Share of searches by month for Breville, NutriBullet. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevillePhilipsRussell HobbsNinjaTefalNutriBulletCOSORI
Oct 202552.3%24.5%7.9%5.3%5.6%3.9%0.49%
Nov 202552.2%23%8.9%6.8%5.4%3.2%0.61%
Dec 202552.2%24%8.3%6.6%5%3.2%0.77%
Jan 202650.5%26.1%8%6.5%4.9%3%0.93%
Feb 202648.4%27.5%8.1%6.1%5%3.8%1.1%
Mar 202650.3%24.7%7.7%4.9%6.3%2.9%3.2%
Apr 202651.9%25.9%7.5%5.7%5.1%2.9%1%
May 202651%27.6%7.2%5.4%5.2%2.8%0.73%
Jun 202649.1%28.4%7.5%5.6%5.9%2.9%0.68%
Jul 202651.3%24.9%8.1%5.8%5.4%2.7%1.8%
Aug 202651.2%25.4%8%5.4%6.4%2.7%0.89%
Sep 202651.5%25%8.3%6.5%5.3%2.8%0.58%

How has the Breville and NutriBullet comparison changed over the last 12 months?

3 findings
  • Breville was ahead of NutriBullet in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Breville’s share of searches among air fryer brands in New Zealand moved from 52.3% to 51.5%, and its estimated monthly branded searches moved from 11.7K to 13.2K.
  • Across the 12 months ending September 2026, NutriBullet’s share of searches among air fryer brands in New Zealand moved from 3.9% to 2.8%, and its estimated monthly branded searches moved from 880 to 720.

How did search popularity change for New Zealand air fryer brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Breville in New Zealand rose 13.2% over 12 measured months, from 11.7K to 13.2K in September 2026.

  2. Estimated monthly branded searches for NutriBullet in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Breville’s and NutriBullet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Breville

10 branded search terms

  • breville
  • breville air fry
  • breville barista express
  • breville barista pro
  • breville barista touch
  • breville bread maker
  • breville descaler
  • breville double boiler
  • breville juicer
  • breville oracle

NutriBullet

1 branded search term

  • air fryer nutribullet

How the Brand Demand Index is measured

Other head-to-heads among air fryer brands

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