Meal kit delivery brands in New Zealand:Which brands are most popular in search?
In August 2026, My Food Bag was the most searched among meal kit delivery brands in New Zealand, with an estimated 36.5K branded searches and 38.4% estimated Share of Search within this set.
My Food Bag38.4%HelloFresh35%
Bargain Box21.5%
Woop4.7%
Green Dinner Table0.5%
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Share of SearchLeaderboard
Recipe-led meal kit services delivering ingredients and cooking instructions to New Zealand households. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for My Food Bag, HelloFresh, Bargain Box, Woop. The figures are in the table below the chart.
View monthly share of search table
| Month | My Food Bag | HelloFresh | Bargain Box | Woop | Green Dinner Table |
|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 37.2% | 17.7% | 4.9% | 0.28% |
| Nov 2025 | 44.8% | 32.7% | 17% | 5% | 0.49% |
| Dec 2025 | 46.9% | 32.3% | 14.4% | 5.8% | 0.51% |
| Jan 2026 | 34.5% | 40.8% | 18.9% | 5.4% | 0.3% |
| Feb 2026 | 36.5% | 40.9% | 17.6% | 4.7% | 0.32% |
| Mar 2026 | 36% | 39.2% | 19.7% | 4.8% | 0.31% |
| Apr 2026 | 40% | 36.8% | 17.9% | 5% | 0.28% |
| May 2026 | 40.6% | 35.9% | 18.4% | 4.8% | 0.29% |
| Jun 2026 | 40% | 36% | 18.1% | 5.4% | 0.43% |
| Jul 2026 | 38.6% | 34.5% | 21.7% | 4.7% | 0.51% |
| Aug 2026 | 38.4% | 35% | 21.5% | 4.7% | 0.5% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.4% | 36.5K | +23.4% | -0.3 points | |
| 2, held 2nd | 35% | 33.3K | +25.7% | +0.4 points | |
| 3, held 3rd | 21.5% | 20.4K | +22.9% | -0.2 points | |
| 4, held 4th | 4.7% | 4.5K | +25.7% | +0.1 points | |
| 5, held 5th | 0.5% | 480 | +23.1% | 0 points |
38.4%
held 1st · 36.5K estimated branded searches · +23.4% vs prior month · -0.3 points
35%
held 2nd · 33.3K estimated branded searches · +25.7% vs prior month · +0.4 points
21.5%
held 3rd · 20.4K estimated branded searches · +22.9% vs prior month · -0.2 points
4.
Woop4.7%
held 4th · 4.5K estimated branded searches · +25.7% vs prior month · +0.1 points
0.5%
held 5th · 480 estimated branded searches · +23.1% vs prior month · 0 points
Compare search popularity between leading brands
- My Food Bag vs Bargain Box: compare search popularity
- My Food Bag vs Woop: compare search popularity
- HelloFresh vs Bargain Box: compare search popularity
- HelloFresh vs Woop: compare search popularity
- Bargain Box vs Woop: compare search popularity
- Compare any of these brands
Which brand is most popular in search among meal kit delivery brands in New Zealand?
5 brands
In August 2026, My Food Bag was the most searched among meal kit delivery brands in New Zealand, with an estimated 36.5K branded searches and 38.4% estimated Share of Search within this set. HelloFresh is in 2nd place, 3.4 percentage points behind at 35% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| My Food Bag | 39.8% → 38.4% | 46.9%Dec 2025 | 34.5%Jan 2026 | 1st |
| HelloFresh | 37.2% → 35% | 40.9%Feb 2026 | 32.3%Dec 2025 | 2nd |
| Bargain Box | 17.7% → 21.5% | 21.7%Jul 2026 | 14.4%Dec 2025 | 3rd |
| Woop | 4.9% → 4.7% | 5.8%Dec 2025 | 4.7%Feb 2026 | 4th |
| Green Dinner Table | 0.28% → 0.5% | 0.51%Jul 2026 | 0.28%Apr 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, My Food Bag’s estimated Share of Search among meal kit delivery brands in New Zealand decreased from 39.8% to 38.4%.
- Across the 11 months ending August 2026, HelloFresh’s estimated Share of Search among meal kit delivery brands in New Zealand decreased from 37.2% to 35%.
- Across the 11 months ending August 2026, Bargain Box’s estimated Share of Search among meal kit delivery brands in New Zealand increased from 17.7% to 21.5%.
- Across the 11 months ending August 2026, My Food Bag’s estimated Share of Search among meal kit delivery brands in New Zealand peaked at 46.9% in December 2025 and was lowest at 34.5% in January 2026.
- Across the 11 months ending August 2026, HelloFresh’s estimated Share of Search among meal kit delivery brands in New Zealand peaked at 40.9% in February 2026 and was lowest at 32.3% in December 2025.
- Across the 11 months ending August 2026, Bargain Box’s estimated Share of Search among meal kit delivery brands in New Zealand peaked at 21.7% in July 2026 and was lowest at 14.4% in December 2025.
- Across the 11 months ending August 2026, Woop’s estimated Share of Search among meal kit delivery brands in New Zealand peaked at 5.8% in December 2025 and was lowest at 4.7% in February 2026.
- Across the 11 months ending August 2026, Woop and Green Dinner Table held steady: their estimated Share of Search among meal kit delivery brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand meal kit delivery brands in August 2026?
3 changes
My Food Bag’s estimated Share of Search among meal kit delivery brands in New Zealand has lost ground for 3 months in a row, from 40.6% to 38.4% in August 2026.
Estimated monthly branded searches for Green Dinner Table in New Zealand rose 84.6% over 11 measured months, from 260 to 480 in August 2026.
Estimated monthly branded searches for Bargain Box in New Zealand rose 22.4% over 11 measured months, from 16.7K to 20.4K in August 2026.
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