How popular isWoop in search?
In August 2026, there were an estimated 4.5K branded searches for Woop in New Zealand which held steady over the last 11 months. Woop holds 4.7% estimated Share of Search among New Zealand meal kit delivery brands and is ranked 4th of 5 competitors for search popularity.
My Food Bag38.4%HelloFresh35%
Bargain Box21.5%
Woop4.7%
Green Dinner Table0.5%
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Which meal kit delivery brands compete with Woop?
Share of Search by month for My Food Bag, HelloFresh, Bargain Box, Woop. The figures are in the table below the chart.
View monthly share of search table
| Month | My Food Bag | HelloFresh | Bargain Box | Woop | Green Dinner Table |
|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 37.2% | 17.7% | 4.9% | 0.28% |
| Nov 2025 | 44.8% | 32.7% | 17% | 5% | 0.49% |
| Dec 2025 | 46.9% | 32.3% | 14.4% | 5.8% | 0.51% |
| Jan 2026 | 34.5% | 40.8% | 18.9% | 5.4% | 0.3% |
| Feb 2026 | 36.5% | 40.9% | 17.6% | 4.7% | 0.32% |
| Mar 2026 | 36% | 39.2% | 19.7% | 4.8% | 0.31% |
| Apr 2026 | 40% | 36.8% | 17.9% | 5% | 0.28% |
| May 2026 | 40.6% | 35.9% | 18.4% | 4.8% | 0.29% |
| Jun 2026 | 40% | 36% | 18.1% | 5.4% | 0.43% |
| Jul 2026 | 38.6% | 34.5% | 21.7% | 4.7% | 0.51% |
| Aug 2026 | 38.4% | 35% | 21.5% | 4.7% | 0.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.4% | 36.5K | +23.4% | -0.3 points | |
| 2, held 2nd | 35% | 33.3K | +25.7% | +0.4 points | |
| 3, held 3rd | 21.5% | 20.4K | +22.9% | -0.2 points | |
| 4, held 4th | 4.7% | 4.5K | +25.7% | +0.1 points | |
| 5, held 5th | 0.5% | 480 | +23.1% | 0 points |
38.4%
held 1st · 36.5K estimated branded searches · +23.4% vs prior month · -0.3 points
35%
held 2nd · 33.3K estimated branded searches · +25.7% vs prior month · +0.4 points
21.5%
held 3rd · 20.4K estimated branded searches · +22.9% vs prior month · -0.2 points
4.
Woop4.7%
held 4th · 4.5K estimated branded searches · +25.7% vs prior month · +0.1 points
0.5%
held 5th · 480 estimated branded searches · +23.1% vs prior month · 0 points
Compare search popularity between Woop and its closest rivals
How has branded search demand for Woop changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Woop in New Zealand held steady, from 4.6K to 4.5K.
- Across the 11 months ending August 2026, Woop’s estimated Share of Search among meal kit delivery brands in New Zealand peaked at 5.8% in December 2025 and was lowest at 4.7% in February 2026.
How did search popularity change for New Zealand meal kit delivery brands in August 2026?
3 changes
My Food Bag’s estimated Share of Search among meal kit delivery brands in New Zealand has lost ground for 3 months in a row, from 40.6% to 38.4% in August 2026.
Estimated monthly branded searches for Green Dinner Table in New Zealand rose 84.6% over 11 measured months, from 260 to 480 in August 2026.
Estimated monthly branded searches for Bargain Box in New Zealand rose 22.4% over 11 measured months, from 16.7K to 20.4K in August 2026.
How is Woop measured?
Brandwave collects information about searches that people make online using Woop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- woop
- woop food box
- woop meals
- woop nz
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Is Woop your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.