Brandwave

How popular isHelloFresh in search?

In August 2026, there were an estimated 33.3K branded searches for HelloFresh in New Zealand which held steady over the last 11 months. HelloFresh holds 35% estimated Share of Search among New Zealand meal kit delivery brands and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. My Food Bag38.4%
  2. HelloFresh35%
  3. Bargain Box21.5%
  4. Woop4.7%
  5. Green Dinner Table0.5%
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Which meal kit delivery brands compete with HelloFresh?

HelloFresh against meal kit delivery brands in New Zealand, by month

Share of Search by month for My Food Bag, HelloFresh, Bargain Box, Woop. The figures are in the table below the chart.

View monthly share of search table
MonthMy Food BagHelloFreshBargain BoxWoopGreen Dinner Table
Oct 202539.8%37.2%17.7%4.9%0.28%
Nov 202544.8%32.7%17%5%0.49%
Dec 202546.9%32.3%14.4%5.8%0.51%
Jan 202634.5%40.8%18.9%5.4%0.3%
Feb 202636.5%40.9%17.6%4.7%0.32%
Mar 202636%39.2%19.7%4.8%0.31%
Apr 202640%36.8%17.9%5%0.28%
May 202640.6%35.9%18.4%4.8%0.29%
Jun 202640%36%18.1%5.4%0.43%
Jul 202638.6%34.5%21.7%4.7%0.51%
Aug 202638.4%35%21.5%4.7%0.5%
Sep 2026—————

  1. 1.My Food Bag

    38.4%

    held 1st · 36.5K estimated branded searches · +23.4% vs prior month · -0.3 points

  2. 2.HelloFresh

    35%

    held 2nd · 33.3K estimated branded searches · +25.7% vs prior month · +0.4 points

  3. 3.Bargain Box

    21.5%

    held 3rd · 20.4K estimated branded searches · +22.9% vs prior month · -0.2 points

  4. 4.Woop

    4.7%

    held 4th · 4.5K estimated branded searches · +25.7% vs prior month · +0.1 points

  5. 5.Green Dinner Table

    0.5%

    held 5th · 480 estimated branded searches · +23.1% vs prior month · 0 points

Compare search popularity between HelloFresh and its closest rivals

How has branded search demand for HelloFresh changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for HelloFresh in New Zealand held steady, from 35K to 33.3K.
  • Across the 11 months ending August 2026, HelloFresh’s estimated Share of Search among meal kit delivery brands in New Zealand decreased from 37.2% to 35%.
  • Across the 11 months ending August 2026, HelloFresh’s estimated Share of Search among meal kit delivery brands in New Zealand peaked at 40.9% in February 2026 and was lowest at 32.3% in December 2025.

How did search popularity change for New Zealand meal kit delivery brands in August 2026?

  1. My Food Bag’s estimated Share of Search among meal kit delivery brands in New Zealand has lost ground for 3 months in a row, from 40.6% to 38.4% in August 2026.

  2. Estimated monthly branded searches for Green Dinner Table in New Zealand rose 84.6% over 11 measured months, from 260 to 480 in August 2026.

  3. Estimated monthly branded searches for Bargain Box in New Zealand rose 22.4% over 11 measured months, from 16.7K to 20.4K in August 2026.

How is HelloFresh measured?

Brandwave collects information about searches that people make online using HelloFresh’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • hello fresh
  • hello fresh meals
  • hello fresh nz
  • hellofresh
  • hellofresh meal kits
  • hellofresh nz

Do you work for HelloFresh? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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