HelloFresh vs Woop:Which is more popular by branded search in New Zealand?
In August 2026, HelloFresh had more branded searches than Woop among meal kit delivery brands in New Zealand. HelloFresh was estimated to have 33.3K branded searches compared to Woop’s 4.5K, and held a 35% Share of Search versus Woop’s 4.7%.
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Which is more popular in search, HelloFresh or Woop?
Recipe-led meal kit services delivering ingredients and cooking instructions to New Zealand households. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HelloFresh, Woop. The figures are in the table below the chart.
View monthly share of search table
| Month | My Food Bag | HelloFresh | Bargain Box | Woop | Green Dinner Table |
|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 37.2% | 17.7% | 4.9% | 0.28% |
| Nov 2025 | 44.8% | 32.7% | 17% | 5% | 0.49% |
| Dec 2025 | 46.9% | 32.3% | 14.4% | 5.8% | 0.51% |
| Jan 2026 | 34.5% | 40.8% | 18.9% | 5.4% | 0.3% |
| Feb 2026 | 36.5% | 40.9% | 17.6% | 4.7% | 0.32% |
| Mar 2026 | 36% | 39.2% | 19.7% | 4.8% | 0.31% |
| Apr 2026 | 40% | 36.8% | 17.9% | 5% | 0.28% |
| May 2026 | 40.6% | 35.9% | 18.4% | 4.8% | 0.29% |
| Jun 2026 | 40% | 36% | 18.1% | 5.4% | 0.43% |
| Jul 2026 | 38.6% | 34.5% | 21.7% | 4.7% | 0.51% |
| Aug 2026 | 38.4% | 35% | 21.5% | 4.7% | 0.5% |
| Sep 2026 | — | — | — | — | — |
How has the HelloFresh and Woop comparison changed over the last 12 months?
3 findings
- HelloFresh was ahead of Woop in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HelloFresh’s estimated Share of Search among meal kit delivery brands in New Zealand moved from 37.2% to 35%, and its estimated monthly branded searches moved from 35K to 33.3K.
- Across the 11 months ending August 2026, Woop’s estimated Share of Search among meal kit delivery brands in New Zealand moved from 4.9% to 4.7%, and its estimated monthly branded searches moved from 4.6K to 4.5K.
How did search popularity change for New Zealand meal kit delivery brands in August 2026?
0 changes
Neither HelloFresh nor Woop moved beyond provider rounding among meal kit delivery brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using HelloFresh’s and Woop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HelloFresh
6 branded search terms
- hello fresh
- hello fresh meals
- hello fresh nz
- hellofresh
- hellofresh meal kits
- hellofresh nz
Woop
4 branded search terms
- woop
- woop food box
- woop meals
- woop nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.